World Wildlife Fund Canada
Public records show a registered, tax-exempt organization in good standing.
What it says it does
To collect manage and disburse funds through suitable bodies or individuals for the conservation of fauna flora forests landscape water soils and other natural resources in Canada and elsewhere by research investigation education at all levels information and publicity coordination of efforts cooperation with other interested parties and all other appropriate means.
- Income
- $28.3 million
- Spending
- $24.0 million
- Spent on programs
- 75%
- Reserves
- 2.4 months of spending
- Largest source of income
- donations and private grants, 84%
- Employees
- 162
- Volunteers
- 303
- Highest pay
- $201,177, president and ceo
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Good: 75 out of 100. Higher than 45% of charities in its peer group (environment, $10m to $100m).
Reserves
10 of 35Spendable reserves would cover 2.4 months of spending.
Debt
20 of 20It owes 11% of what it owns.
Living within its means
15 of 15Income exceeded spending by 15% of income.
Income trend
15 of 15Income rose 13% on the year before.
Spending floor
15 of 1575% of spending went to programs and raising each dollar of donations cost 17 cents.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 90 out of 100. Higher than 17% of charities in its peer group (environment, $10m to $100m).
Independent board
25 of 2510 of 10 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
0 of 10Did not give the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (5)
- $10.4 million spent. Global Conservation ensures all Conservation programs and activities are aligned with the Strategic Plan and oversees core conservation functions that go beyond the scope of a single conservation program.
- $3.1 million spent. The Resilient Habitats program ensures that WWF-Canada contributes to an increase in viable sustained wildlife habitat within WWF-Canada geographical focus regions and supports avoided conversion of stored carbon in land and coastal systems.
- $3.8 million spent. The Restoration and Regeneration Program ensures that WWF-Canadas restoration actions result in new and increased storage of carbon in natural land freshwater and shoreline ecosystems while supporting an increase in the amount of viable sustained habitat. The program will also be a central driver of making it possible for millions of residents to take measurable actions for conservations.
- $1.1 million spent. Wildlife and Industry: The Wildlife and Industry Program ensures that the direct threat from industrial and commercial activities to habitat viability and carbon storage in WWF-Canada geographical focus regions is reduced or eliminated. The overall approach is solutions-oriented towards ecologically responsible industrial and commercial activities compatible with well-being of wildlife.
- Cost allocations out of Program Services
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since July 1999.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.