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Pasadena Tournament of Roses Assn

EIN 95-1725190 · Pasadena, CA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthFair64 out of 100GovernanceStrong90 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

As a volunteer-driven nonprofit organization, the Tournament of Roses Association brings people together to create premiere events and entertainment celebrating the New Year. The Tournament of Roses enriches the lives of the many people and organizations it touches by providing satisfying, meaningful, and rewarding experiences.

Income
$126.1 million
Spending
$131.6 million
Spent on programs
97%
Reserves
2.5 months of spending
Largest source of income
fees for its services, 98%
Employees
44
Volunteers
935
Highest pay
$501,310, chief executive officer

Source: Form 990 for the year ending April 30, 2026, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Fair: 64 out of 100. Higher than 50% of charities in its peer group (recreation and sports, over $100m).

  • Reserves

    10 of 35

    Spendable reserves would cover 2.5 months of spending.

  • Debt

    16 of 20

    It owes 27% of what it owns.

  • Living within its means

    8 of 15

    Spending exceeded income by 4% of income.

  • Income trend

    15 of 15

    Income rose 5% on the year before.

  • Spending floor

    15 of 15

    97% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending April 30, 2026, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 90 out of 100. Higher than 20% of charities in its peer group (recreation and sports, over $100m).

  • Independent board

    25 of 25

    52 of 52 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    0 of 10

    Did not give the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending April 30, 2026, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $104.3 million spent. Rose Bowl Game: The Association, with its volunteer membership, organizes and conducts the annual collegiate postseason football Rose Bowl Game on New Year's Day. On January 1, 2026, the Association hosted the College Football Playoff Quarterfinal at the Rose Bowl Game ("CFP Game"). The CFP Game showcased two of the country's top eight collegiate teams in a postseason match-up, in front of approximately 87,000 live viewers. The game was also televised live on ESPN to over 24 million viewers.
  2. $12.2 million spent. Rose Parade: The Association with its volunteer membership, organizes and conducts the annual Rose Parade on New Year's Day. Since 1889, the Association has staged this premiere event that showcases marching bands and equestrian units from around the world in addition to the tradition and pageantry of its magnificent floral floats.
  3. $10.7 million spent. Other Association Events: The Association, in its efforts to promote the City of Pasadena, its surrounding communities and its culture, organizes several events relating to the Rose Parade and Rose Bowl Game. These events consist of Floatfest (viewing of the floats on city streets after the parade is ended), Float Decorating (viewing of the floats in the final decoration stages), Bandfest (showcase of the Rose Parade bands at Pasadena City College), Equestfest (showcase of the Rose Parade equestrian units at the LA Equestrian Center), Rose Queen Announcement and Coronation Ceremony, and the Granddaddy Tailgate. It is the intent of the Association to provide an environment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities.

Source: Form 990 for the year ending April 30, 2026, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending April 2026.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since March 1943.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.