Tuolumne County Visitors Bureau Incorporated
Public records raise at least one point you should look into before giving.
What it says it does
TUOLUMNE COUNTY VISITORS BUREAU INCORPORATED (TCVB), DBA VISIT TUOLUMNE COUNTY (VTC) IS A NONPROFIT MUTUAL BENEFIT CORPORATION, ORGANIZED NOVEMBER 23, 1983, UNDER THE LAWS OF THE STATE OF CALIFORNIA AND UNDER SECTION 501 (C) (6) OF THE INTERNAL REVENUE CODE AND OPERATES UNDER THE NAME TUOLUMNE COUNTY VISITORS BUREAU. TCVB WAS FORMED BY AN ORGANIZING COMMITTEE CONSISTING OF THE TUOLUMNE COUNTY LODGING ASSOCIATION, THE TUOLUMNE COUNTY CHAMBER OF COMMERCE, THE HIGHWAY 120 ASSOCATION, AND THE SONORA PASS VACATIONLAND ASSOCIATION. TCVB IS THE DESIGNATED DESTINATION MARKETING ORGANIZATION FOR PROMOTING TUOLUMNE COUNTY TO VISITORS ON A REGIONAL, STATEWIDE, NATIONAL AND GLOBAL LEVEL WITH A FOCUS ON HISTORICAL TOWNS, FOUR-SEASON RECREATION, ARTS AND THEATER, FARMS AND WINERIES, RESTAURANTS AND SHOPS AND ACCOMMODATIONS. THE TCVB IS HOME TO THE TUOLUMNE COUNTY FILM COMMISSION. THE TCVB IS NOT ONLY KEY TO ECONOMIC GROWTH BUT ALSO ECONOMIC RECOVERY FOLLOWING LOCAL DISASTERS (I.E. WILDFIRES, FLOODS,
- Income
- $1.8 million
- Spending
- $1.8 million
- Employees
- 11
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- THE 2024 - 2025 ANNUAL REPORT HIGHLIGHTS THE FOLLOWING ACCOMPLISHMENTS:-IN 2024, TRAVEL SPENDING IN TUOLUMNE COUNTY GREW TO $307.8 MILLION THE COUNTYS TRAVEL INDUSTRY SUPPORTED APPROXIMATELY 2,700-SONORA SELFIE TRAIL WAS LAUNCHED IN DECEMBER 2023 AND CONTINUES TO BE POPULAR FOR VISITORS TO THE AREA. THE SONORA SELFIE TRAIL IS A CURATED MOBILE PASSPORT THAT LEADS PARTICIPANTS TO SELFIE SPOTS WITHIN THE CITY OF SONORA. THIS IS AN INTERACTIVE AND ENTICING WAY TO ATTRACT VISITORS AND ENCOURAGES LONGER VISITATION.-VTC CONTINUED TO PROMOTE THE TUOLUMNE COUNTY CRAFT BEVERAGE TRAIL AND THE CRAFT BURGER TRAIL PROMOTING AN INCREASE IN CUSTOMERS TO OUR PARTNERS IN THEIR OFF-PEAK BUSINESS HOURS.-VTC CONTINUED THE FUEL YOUR JOURNEY CAMPAIGN AIMED TO BOOST OVERNIGHT STAYS DURING THE SLOWER TIMES OF THE YEAR BY OFFERING FREE GAS CARDS TO VISITORS WHO STAYED AT LEAST TWO NIGHTS AT A VTC PARTNER HOTEL, RV PARK OR CAMPGROUND DURING JANUARY OR FEBRUARY. -ANNUAL TRAVEL GUIDE: VTC CREATES AND DISTRIBUTES THE OFFICIAL TUOLUMNE COUNTY TRAVEL GUIDE, WHICH, ALONG WITH THE VTC WEBSITE, FORMS THE FOUNDATION OF OUR MARKETING EFFORTS. 75,000 COPIES ARE PRINTED ANNUALLY AND DISTRIBUTED AT VARIOUS BAY AREA LOCATIONS. THEY ARE ALSO DISTRIBUTED AT THE TUOLUMNE COUNTY VISITORS CENTER, MAILED TO ADVERTISING LEADS, INDIVIDUAL REQUESTS, AT MEDIA EVENTS, TRAVEL SHOWS AND LOCAL BUSINESSES.- VISIT TUOLUMNE COUNTYS WEBSITE SERVES AS A DIGITAL GATEWAY FOR INSPIRING AND ENCOURAGING TRAVEL TO TUOLUMNE COUNTY. THE WEBSITE FUNCTIONS AS AN ESSENTIAL RESOURCE, PROVIDING UP TO DATE DETAILED INFORMATION.-DIGITAL ADS: IN THE 24/25 FISCAL YEAR, VTC LAUNCHED ANOUT-OF-MARKET DIGITAL CAMPAIGN WITH A ROBUST, MULTI-CHANNEL MEDIA STRATEGY TARGETING POTENTIAL TRAVELERS BEYOND CALIFORNIA. THE CAMPAIGN DELIVERED MEASURABLE IMPACT, AVERAGING 621 MONTHLY IN-MARKET VISITS TO TUOLUMNE COUNTY FROM OUT-OF-STATE AUDIENCES, WITH 130 OF THOSE VISITS DIRECTED TO LODGING PROPERTIES. THESE RESULTS HIGHLIGHT THE EFFECTIVENESS OF COMBINING INTEREST AND INTENT-BASED TARGETING WITH DIVERSIFIED MEDIA PLACEMENTS.-SOCIAL MEDIA - VISIT TUOLUMNE COUNTY CONTINUES TO BE VERY ACTIVE ON ITS SIX SOCIAL MEDIA ACCOUNTS, SHARING STRATEGICALLY PLANNED INSPIRATIONAL AND MOTIVATIONAL POSTS TO ENCOURAGE VISITATION. SOCIAL MEDIA IS ALSO A VALUABLE TOOL TO DISTRIBUTE IMPORTANT, TIMELY INFORMATION AS NECESSARY TO THE VISITING PUBLIC AND LOCALS ALIKE, NOTABLY AS WE SAW RECURRING CHANGES IN ROAD CONDITIONS THROUGHOUT THE YEAR.- GOOGLE MAX CAMPAIGN: IN AN EFFORT TO INCREASE HOTEL BOOKINGS, VTC ENGAGED IN A GOOGLE MAX CAMPAIGN SPECIFICALLY GEARED TOWARDS INCREASING BOOKINGS FOR THE SUMMER MONTHS. GOOGLE MAX USES AI TECHNOLOGY TO REACH THE CUSTOMERS MOST LIKELY TO BUT WHEREVER THEYRE BROWSING. -PRINT AD CAMPAIGNS: PRINT AD PLACEMENTS IN MAJOR TRAVEL AND LIFESTYLE PUBLICATIONS CONTINUES TO BE A KEY COMPONENT OF VTCS MARKETING STRATEGY. PRINT AD PLACEMENTS INCLUDE THE FOLLOWING PUBLICATIONS: CALIFORNIA VISITORS GUIDE, VISIT CALIFORNIA ROAD TRIPS GUIDE, CONDE NASTE TRAVELER, ADVENTURE SPORTS JOURNAL AND SUNSET MAGAZINE.-WORKING WITH OUR UK PUBLIC RELATIONS AGENCY, THE PR HIGHLIGHT FOR 2025 IS NICOLA BRADYS COVERAGE IN THE IRISH INDEPENDENT? FOLLOWING HER FAMILIARIZATION TRIP TO THE AREA, SHE COVERED TUOLUMNE COUNTY IN AN ONLINE AND IN PRINT FEATURE, AS WELL AS INCLUDING TUOLUMNE IN HER 25 BLOW-THE-BUDGET GETAWAYS FOR 2025 FEATURE. -IN ADDITION TO OUR UK PUBLIC RELATIONS AGENCY, VISIT TUOLUMNE COUNTY ALSO CONTRACTED WITH A PUBLIC RELATIONS AGENCY IN BOTH THE GERMAN AND MEXICO MARKETS INTRODUCING THE DESTINATION TO THESE INTERNATIONAL MARKETS.-TELEVISION AND RADIO ADVERTISING; VTC CONTINUES TO TAP INTO KEY AUDIENCES THROUGH SPECIAL PROMOTIONS, TRADITIONAL PLACEMENTS, AND STREAMING PLACEMENTS. ALONG WITH SPECIAL PROMOTIONS ON SELECT CHANNELS.- BILLBOARD ADS: VTC UTILIZED DIGITAL BILLBOARDS WHICH ALLOWS VTC TO QUICKLY CHANGE MESSAGING, TO HELP WITH CRISIS COMMUNICATIONS, EVENT PROMOTIONS, AND SEASONAL PROMOTIONS.-TUOLUMNE COUNTY ART WEEK IS A CELEBRATION OF LOCAL CREATIVIY AND CULTURE, SHOWCASING THE DIVERSE ARTISTIC TALENTS THAT THRIVE ON OUR COUNTY. HELD ANNUALLY, THIS WEEK-LONG EVENT INVITES BOTH RESIDENTS AND VISITORS TO EXPLORE A WIDE ARRAY OF ARTISTIC EXPRESSIONS.-PARTICIPATED IN MARKETING PARTNERSHIPS WITH REGIONAL, STATE, NATIONAL AND INTERNATIONAL MARKETING ORGANIZATIONS ALLOWING VTC TO LEVERAGE FUNDING AND CAPTURE ADDITIONAL MARKETSHARE WHILE INCREASING VTCS OUTREACH REGIONALLY AND INTERNATIONALLY.- PUBLICE RELATIONS - THROUGH BOTH MEDIA PITCHES AND VISITS VTC SECURED 65 ARTICLES THAT WERE PLACED THROUGHOUT THE US. THE ESTIMATED AD VALUE ON ALL THE ARTICLE PLACEMENTS WAS $8.2 MILLION.- VISIT TUOLUMNE COUNTY PARTICIPATES IN SEVERAL TRAVEL TRADE EVENTS PROVIDING OPPORTUNITIES TO PROMOTE AND SHARE TUOLUMNE COUNTY WITH TRAVEL PROFESSIONALS, INCLUDING TOUR OPERATORS, SUPPLIERS, AND DESTINATION REPRESENTATIVES FROM AROUND THE WORLD.-FAMILIARIZATION TRIPS: VTC HOSTS JOURNALISTS, INFLUENCERS AND TRAVEL TRADE REPRESENTATIVES WHICH PROVIDES FIRSTHAND EXPERIENCE OF TUOLUMNE COUNTY OFFERINGS. THE EXPOSURE ALLOWS PARTICIPANTS TO GAIN IN-DEPTH KNOWLEDGE OF THE DESTINATION, ENABLING THEM TO BETTER PROMOTE TUOLUMNE COUNTY AS A TRAVEL DESTINATION.-VISIT TUOLUMNE COUNTY CONTINUES TO WORK TOWARD SECURING MORE GROUPS AND MEETINGS BUSINESS IN TUOLUMNE COUNTY THROUGH SEVERAL DIFFERENT AVENUES.-VTC HAS CONTINUED TO PROMOTE SUSTAINABLE TRAVEL THROUGH BLOG ARTICLES, MEDIA PITCHES, AND SOCIAL MEDIA POSTS. VTC LAUNCHED CLEAN-UP DAYS AND A MEANINGFUL TRAVEL WEBPAGE.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since August 1984.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.