Wine Road Northern Sonoma County Inc
Public records raise at least one point you should look into before giving.
What it says it does
THE MISSION OF THE WINE ROAD IS TO INCREASE AWARENESS OF ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS THROUGH EDUCATION AND MARKETING WHILE PROMOTING SONOMA COUNTY AS THE YEAR-ROUND WINE COUNTRY
- Income
- $558,128
- Spending
- $594,895
- Employees
- 3
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (4)
- $594,895 spent. THE WINE ROAD HOSTS THREE MAJOR EVENTS EACH YEAR:WINTER WINELAND, BARREL TASTING, AND A WINE & FOOD AFFAIR.COLLECTIVELY THESE EVENTS BROUGHT APPROXIMATELY 17,000 VISITORS TO THE AREA TO TASTE WINE AND LEARN ABOUT THE REGION.OVER 100 WINERIES PARTICIPATED IN EACH OF THE EVENTS. THE WINERIES THAT PARTICIPATE IN WINTER WINELAND FOCUS ON 1 VARIETAL,OFFERING VERTICAL TASTING, LIBRARY WINES OR NEW RELEASES FOR A MORE IN-DEPTH TASTING EXPERIENCE AND TO HELP GUESTS LEARN THE NUANCES OF THAT ONE PARTICULAR VARIETAL.BARREL TASTING IS A UNIQUE OPPORTUNITY TO TASTE WINE WHILE IT IS STILL IN THE BARREL AND IT IS AN EDUCATIONAL EXPERIENCE THAT DEMONSTRATES HOW WINE AGES IN THE BARREL.
- PUBLIC RELATIONS/MARKETING: WORKING WITH A PUBLIC RELATIONS MANAGER, OUR EXECUTIVE DIRECTOR TRAVELS TO VARIOUS CITIES TO EDUCATE THE PRESS ABOUT THE UNIQUENESS OF THE WINE ROAD THE CONFLUENCE OF THE ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS. WORKING WITH THE PRESS, WE STRIVE TO ATTRACT TOURISTS TO THE AREA FROM THOSE VARIOUS CITIES. THE WINE ROAD ALSO HOSTS JOURNALISTS IN OUR AREA, TAKING THEM ON A DETAILED TOURING EXPERIENCE THAT THEY COUDL SUBSEQUENTLY SHARE WITH THEIR READERS.
- WEBSITE/MAP: ANOTHER PRIMARY COMPONENT OF THE WINE ROAD MISSION IS THE WESITE WHERE INFORMATION IS PRESENTED ABOUT THE ENJOYABLE AND INTERESTING ACTIVITIES THAT ARE OFFERED BY THE AVAS, INCLUDING MAPS FOR VISITORS TO PLAN THEIR ITINERARY. ALONG WITH INTERACTIVE ONLINE MAPS, THE WINE ROAD PRODUCES AND DISTRIBUTES 400,000 PRINTED MAPS A YEAR VIA THEIR MEMBERS, VISITOR CENTERS THROUGH OUT THE STATE, CHAMBERS OF COMMERCE, AND IN RESPONSE TO CONSUMER MAP REQUESTS VIA OUR ONLINE FORM. WINEROAD.COM AVERAGES 30,000 UNIQUE VISITORS PER MONTH
- THE WINE & FOOD AFFAIR FOCUSES ON WINE AND FOOD PAIRINGS. THIS EVENT, THE WINE ROAD PRODUCES AN ON-LINE COOKBOOK WITH WINERY RECIPES TO EDUCATE CONSUMERS ON WINE AND FOOD PAIRING GUIDELINES
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since August 2012.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.