Media Alliance
Public records show a registered, tax-exempt organization in good standing.
What it says it does
MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.
- Income
- $1.5 million
- Spending
- $1.5 million
- Spent on programs
- 72%
- Reserves
- 2 months of spending
- Largest source of income
- donations and private grants, 66%
- Employees
- 1
- Volunteers
- 50
- Highest pay
- $49,320, ed
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Fair: 62 out of 100. Higher than 36% of charities in its peer group (arts and culture, $1m to $10m).
Reserves
10 of 35Spendable reserves would cover 2.0 months of spending.
Debt
20 of 20It owes 0% of what it owns.
Living within its means
12 of 15Income exceeded spending by 1% of income.
Income trend
5 of 15Income fell 22% on the year before.
Spending floor
15 of 1572% of spending went to programs and raising each dollar of donations cost 8 cents.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Good: 85 out of 100. Higher than 38% of charities in its peer group (arts and culture, $1m to $10m).
Independent board
25 of 254 of 5 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
0 of 15Its accounts were not audited or reviewed by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- $809,650 spent. Provide grassroots education and raise public awareness on communications policy, governmental transparency, freedom of expression, privacy and media accountability using the website, email blasts and public speaking.
- $145,743 spent. Provide media skills training and publicity assistance for grassroots and community organizations
- $105,800 spent. Fiscally sponsor related projects that have not yet achieved independent corporate status. List follows: The Book of Vaughn (documentary film), The Frisc (hyper-local news site), Obscured (podcast), WhistleBlower Network News (informational website), Tikun Olam (informational website), Golden Hills Inclusive Education Foundation (public education), Bloc by Block (hyper-local news site), Out in the Bay (podcast), Elevate Media (media services), ACorrection (podcast), Thy Neighbor (documentary film), Oakland Workers Fund (public education), RepCo (public education), Mutiny Radio (podcast), Underwater Transformational Photography Project (photography), Apparel for Activism (public education), Searching for Kapwa (documentary film), Climate Money Watchdog (informational website), OpenArchive (software), Our Town, Reno (hyer-local news site), Trans Bloom (cultural support), On Spec (podcast), New Energy Times (public education), Late Bloom (documentary film), Bay Area Action History Project (public education), Greetings from St Helena (short film), Carmel Mission (documentary film), You Approached With Such Ambivalence (short film),Social Justice Writing Club at George Washington High School (education), Don't Call The Police (public education), Krupskaya Press (publishing), Bay Swan (cultural support), Blues in Motion (cultural support), Dillonwood Productions (cultural support), (Saint Anthony Initiative (cultural support), Gratitude Community Development (cultural support).
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since July 1977.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.