Sacramento Convention and Visitors Bureau
Public records raise at least one point you should look into before giving.
What it says it does
TO STRENGTHEN THE POSITIVE AWARENESS OF THE CITY AND COUNTY OF SACRAMENTO AS A CONVENTION AND VISITORS DESTINATION TO INCREASE REVENUE AND STIMULATE ECONOMIC DEVELOPMENT AND GROWTH FOR THE COMMUNITY.
- Income
- $16.8 million
- Spending
- $16.1 million
- Employees
- 33
- Volunteers
- 3,000
- Highest pay
- $774,502, president & ceo
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- THE SACRAMENTO CONVENTION AND MEETING PRODUCT IS COMPRISED OF FACILITIES, ACCOMMODATIONS, CUSTOMER SERVICES, AND TRANSPORTATION OPTIONS. SCVB CONTINUES TO EXECUTE AND DEVELOP SALES AND MARKETING PROGRAMS - NEW AND EXISTING - THAT ARE FOCUSED ON THE SOLICITATION OF CONVENTIONS AND MEETINGS. SCVB ALSO PROVIDES SUPERIOR CUSTOMER SERVICE TO ENCOURAGE REPEAT BUSINESS AND FOSTER POSITIVE WORD-OF-MOUTH EXPOSURE TO OTHER POTENTIAL GROUPS.
- THE SCVB TOURISM PRODUCT IS COMPOSED OF CONVENTIONS AND MEETINGS, SPORTING COMPETITIONS, MUSIC AND FOOD FESTIVALS, HERITAGE AND CALIFORNIA HISTORY TRAVEL, LEISURE/CONSUMER TRAVEL, AND THE REGION'S BRAND OF AMERICA'S FARM-TO-FORK CAPITAL. SACRAMENTO IS AN IDEAL VACATION FOR SEGMENTS OF THE TRAVEL AUDIENCE, PARTICULARLY THOSE SEEKING VALUE DESTINATIONS AND THOSE LOOKING FOR EXPERIENTIAL TRIPS TO PARTICIPATE IN WINE TASTING, FINE DINING, WILDLIFE VIEWING, OR RECREATIONAL ACTIVITIES. THE EXPLOSIVE GROWTH OF DIGITAL PLATFORMS HAS TRANSFORMED HOW CONSUMERS PLAN AND MAKE TRAVEL DECISIONS AND GIVEN THE SCVB NEW PROMOTIONAL OPPORTUNITIES TO DEVELOP COMPELLING FAMILY AND SENIOR SACRAMENTO-SPECIFIC PROGRAMS THAT ATTRACT CONSUMERS INTERESTED IN A VARIETY OF DIFFERENT NICHE EXPERIENCES.
- THE SPORTS COMMISSION HAS DEVELOPED A NEW MARKETING STRATEGY AND HAS DEPLOYED A SPORT-SPECIFIC SALES TEAM TO FOCUS ON THE SPORTS MARKET. OUR SPORTS MARKETING EMPHASIS IS ALIGNED WITH THE NEEDS OF THE SPORTS CLIENT'S DEMANDS AND HAS HELPED PROVIDE A CLEAR UNDERSTANDING OF OUR TARGET AUDIENCE. IN ADDITION, WE HAVE MATCHED OUR SALESPERSONS' STRENGTHS TO THIS PARTICULAR MARKET SEGMENT'S NEEDS TO OPTIMIZE THE EFFECTIVENESS OF OUR SALES EFFORTS AND INVESTMENT.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since November 1952.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.