Skip to the page content
Check before you give

California Rodeo Inc

EIN 94-0361165 · Salinas, CA

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

THE CALIFORNIA RODEO, INC. IS A NON-PROFIT ORGANIZATION THAT STRIVES TO PRESERVE AND PROMOTE THE TRADITIONS OF THE CALIFORNIA RODEO SALINAS AND THE WEST. THE CALIFORNIA RODEO SALINAS AND THE SALINAS SPORTS COMPLEX SUPPORT THE COMMUNITY AND OTHER NON-PROFIT ORGANIZATIONS THROUGH THE STAGING OF THE ANNUAL CALIFORNIA RODEO SALINAS AND OTHER YEAR ROUND OPERATIONS OF THE SALINAS SPORTS COMPLEX. THROUGH DONATION OF OUR FACILITY, VENDING AND FUNDRAISING OPPORTUNITIES DURING RODEO AND OTHER EVENTS, THE CALIFORNIA RODEO, INC. AIMS TO RETURN FUNDS ANNUALLY TO LOCAL NON-PROFITS AND TO BE A HUB OF THE COMMUNITY FOR VARIOUS EVENTS AND ACTIVITIES.

Income
$7.3 million
Spending
$6.7 million
Employees
37
Volunteers
1,200
Highest pay
$188,238, sponsorship manager

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $3.4 million spent. THE CALIFORNIA RODEO IS THE LARGEST RODEO IN CALIFORNIA. THE BEST COWBOYS AND COWGIRLS KEEP THE ARENA BUSY AS THEY COMPETE FOR BIG PRIZE MONEY AND COVETED GOLD BUCKLES. THE RODEO IS A 4 DAY SHOW FEATURING BULL RIDING, TRICK RIDING, CLOWNS, THE ONE ARM BANDIT AND MORE.
  2. $2.5 million spent. BIG WEEK ACTIVITIES - THE WEEK SURROUNDING THE CALIFORNIA RODEO SALINAS IS FULL OF ACTIVITIES. THE ACTIVITIES INCLUDE: CARNIVAL, CONCERTS, FIESTAS DE RODEO, GOLF TOURNAMENT, HALL OF FAME, HORSE PARADE, KIDDIE KAPERS PARADE, PBR-XTREME BULLS, REACH PROGRAM, AND SWEETHEART SOIREE.
  3. $50,000 spent. THE CALIFORNIA RODEO GRANTED FUNDS TO SUPPORT PUBLIC RECREATION UNLIMITED, INC. IN ITS STADIUM PROJECT. THE STADIUM IS A 5,000 PERSON FACILITY THAT IS AVAILABLE TO HOST A LARGE VARIETY OF COMMUNITY EVENTS INCLUDING YOUTH RECREATIONAL AND ENRICHMENT PROGRAMS.

Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(4) social welfare organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(4) social welfare organization as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending September 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since December 1931.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.