Parenting Now
Public records show a registered, tax-exempt organization in good standing.
What it says it does
TO PROVIDE THE LOCAL AND GLOBAL COMMUNITY OF PARENTS AND EDUCATORS THE SUPPORT, TOOLS AND RESOURCES TO CREATE AND SUSTAIN HEALTHY, SAFE ENVIRONMENTS FOR CHILDREN.
- Income
- $2.1 million
- Spending
- $2.1 million
- Spent on programs
- 87%
- Reserves
- 1.3 months of spending
- Largest source of income
- fees for its services, 80%
- Employees
- 51
- Volunteers
- 35
- Highest pay
- $78,241, executive di
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Fair: 58 out of 100. Higher than 25% of charities in its peer group (crime and legal services, $1m to $10m).
Reserves
10 of 35Spendable reserves would cover 1.3 months of spending.
Debt
10 of 20It owes 43% of what it owns.
Living within its means
8 of 15Spending exceeded income by 3% of income.
Income trend
15 of 15Income rose 3% on the year before.
Spending floor
15 of 1587% of spending went to programs and raising each dollar of donations cost 16 cents.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100. Higher than 57% of charities in its peer group (crime and legal services, $1m to $10m).
Independent board
25 of 2513 of 13 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (5)
- $1.2 million spent. HEALTHY FAMILIES - HEALTHY FAMILIES PROGRAM IS A NATIONAL AND STATE LEVEL PROGRAM THAT PROVIDES HOME VISITS TO FAMILIES OF INFANTS WHO HAVE CERTAIN RISK FACTORS THAT PUT THEIR INFANTS AT RISK FOR CHILD ABUSE OR NEGLECT. THROUGH A CONTRACT WITH LANE COUNTY, WE SERVE ELIGIBLE FAMILIES IN LANE COUNTY. OUR FAMILY SUPPORT SPECIALISTS PROVIDE PARENTING EDUCATION AND SUPPORT, MODEL APPROPRIATE INTERACTIONS, PERFORM DEVELOPMENTAL SCREENINGS, PROVIDE REFERRALS TO RESOURCES, AND HELP PARENTS IDENTIFY AND MEET GOALS. WE ARE CERTIFIED BY HEALTHY FAMILIES AMERICA. THE HEALTHY FAMILIES PROGRAM PROVIDED 2,386 HOME VISITS TO PARENTS DURING THE 2024-2025 PROGRAM YEAR.
- $299,391 spent. THE MAKE PARENTING A PLEASURE SUITE OF PROGRAMS IS A GROUP BASED PARENTING EDUCATION AND SUPPORT PROGRAM DESIGNED FOR HIGHLY STRESSED PARENTS WHO HAVE CHILDREN AGED 0-8. MEETING FOR 12 2-HOUR SESSIONS, PARENTS LEARN HOW TO MANAGE STRESS, IMPROVE COMMUNICATION, LEARN POSITIVE DISCIPLINE STRATEGIES AND HOW TO ACCESS RESOURCES. THE SUITE OF PROGRAMS INCLUDES CRECER, FOR FAMILIES WHOSE PRIMARY LANGUAGE IS SPANISH. PROFESSIONAL PARENTING NOW PARENTING EDUCATORS FACILITATE THESE GROUPS, EACH TAILORED FOR THE FAMILIES THEY SERVE. THE MAKE PARENTING A PLEASURE PROGRAMS SERVED A TOTAL OF 103 PARENTS AND CHILDREN DURING THE 2024-2025 PROGRAM YEAR.
- $178,851 spent. CURRICULA SALES AND TRAINING - THROUGH OUR PARENTING NOW DIVISION, WE EXTEND OUR MISSION AND SHARE OUR EXPERTISE WITH OTHER ORGANIZATIONS THAT WORK WITH FAMILIES THROUGH THE SALES OF OUR NATIONALLY RECOGNIZED PARENTING EDUCATION CURRICULA AND PARENT EDUCATOR TRAININGS. OVER 150 SITES IN OREGON, AND 850 SITES NATIONWIDE AND IN 18 OTHER COUNTRIES HAVE PURCHASED OUR CURRICULA SINCE 1997.
- $196,407 spent. THE FIRST THREE YEARS - THIS PROGRAM IS A GROUP BASED PARENTING EDUCATION AND SUPPORT PROGRAM FOR FAMILIES OF CHILDREN AGE 0-3. IT FOCUSES ON THE DEVELOPMENTAL STAGES OF THE CHILDREN, AND ISSUES RELATED TO DEVELOPMENT FACED EACH YEAR BY PARENTS. A PROFESSIONAL PARENT EDUCATOR MEETS WITH GROUPS OF FAMILIES WHO HAVE CHILDREN OF SIMILAR AGE AND NEEDS. THE FIRST THREE YEARS PROGRAM SERVED 91 FAMILIES FOR A TOTAL OF 274 PARENTS AND CHILDREN DURING THE 2024-2025 PROGRAM YEAR. TRIPLE P: POSITIVE PARENTING PROGRAM - THE TRIPLE P PROGRAM IS A COUNTYWIDE PROGRAM THAT OFFERS FLEXIBLE, SELF PACED RESOURCES FOR PARENTS AND CAREGIVERS, AS WELL AS FACILITATOR-LED DISCUSSION GROUPS. OUR PROGRAM IS DESIGNED FOR PARENTS AND CAREGIVERS WITH CHILDREN AGES 2-16, AND LEARNING CAN BE CUSTOMIZED TO FIT THE FAMILY'S NEEDS. THE TRIPLE P PROGRAM SERVED A TOTAL OF 510 PARENTS AND CHILDREN DURING THE 2024-2025 PROGRAM YEAR
- THE FIRST THREE YEARS - THIS PROGRAM IS A GROUP BASED PARENTING EDUCATION AND SUPPORT PROGRAM FOR FAMILIES OF CHILDREN AGE 0-3. IT FOCUSES ON THE DEVELOPMENTAL STAGES OF THE CHILDREN, AND ISSUES RELATED TO DEVELOPMENT FACED EACH YEAR BY PARENTS. A PROFESSIONAL PARENT EDUCATOR MEETS WITH GROUPS OF FAMILIES WHO HAVE CHILDREN OF SIMILAR AGE AND NEEDS. THE FIRST THREE YEARS PROGRAM SERVED 91 FAMILIES FOR A TOTAL OF 274 PARENTS AND CHILDREN DURING THE 2024-2025 PROGRAM YEAR. TRIPLE P: POSITIVE PARENTING PROGRAM - THE TRIPLE P PROGRAM IS A COUNTYWIDE PROGRAM THAT OFFERS FLEXIBLE, SELF PACED RESOURCES FOR PARENTS AND CAREGIVERS, AS WELL AS FACILITATOR-LED DISCUSSION GROUPS. OUR PROGRAM IS DESIGNED FOR PARENTS AND CAREGIVERS WITH CHILDREN AGES 2-16, AND LEARNING CAN BE CUSTOMIZED TO FIT THE FAMILY'S NEEDS. THE TRIPLE P PROGRAM SERVED A TOTAL OF 510 PARENTS AND CHILDREN DURING THE 2024-2025 PROGRAM YEAR
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since April 1978.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.