Planned Parenthood Direct Inc
Public records show a registered, tax-exempt organization in good standing.
What it says it does
TO BRING DIGITAL-FIRST, PLANNED PARENTHOOD CARE AND EXPERTISE TO MORE PEOPLE IN MORE PLACES.
- Income
- $6.8 million
- Spending
- $7.0 million
- Spent on programs
- 74%
- Reserves
- 4 months of spending
- Largest source of income
- donations and private grants, 50%
- Employees
- 37
- Volunteers
- 12
- Highest pay
- $246,051, coo (thru may 2025)
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Fair: 63 out of 100. Higher than 35% of charities in its peer group (health care, $1m to $10m).
Reserves
20 of 35Spendable reserves would cover 4.0 months of spending.
Debt
20 of 20It owes 12% of what it owns.
Living within its means
8 of 15Spending exceeded income by 2% of income.
Income trend
0 of 15Income fell 25% on the year before.
Spending floor
15 of 1574% of spending went to programs and raising each dollar of donations cost 0 cents.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100. Higher than 67% of charities in its peer group (health care, $1m to $10m).
Independent board
25 of 2510 of 11 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- $5.2 million spent. PLANNED PARENTHOOD DIRECT, INC. PARTNERS WITH THE PLANNED PARENTHOOD FEDERATION OF AMERICA AND PLANNED PARENTHOOD AFFILIATES TO ENABLE A COHESIVE EXPERIENCE FOR PATIENTS MOVING BETWEEN TELEHEALTH AND IN-PERSON CARE AS NEEDED - ENABLING TRUSTED PLANNED PARENTHOOD CARE FROM ANYWHERE. THE BUSINESS WAS BUILT TO FURTHER PLANNED PARENTHOOD'S MISSION AND REACH. PLANNED PARENTHOOD DIRECT CAPITALIZES ON KEY CONSUMER TRENDS OF PATIENT CHOICE / EMPOWERMENT, CONVENIENCE, AND THE SHIFT TO HYBRID / VIRTUAL CARE MODELS, LEVERAGING ITS PLANNED PARENTHOOD DIRECT APP.OVER 150,000 USERS SERVED IN FY2025.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since September 2023.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.