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Passes our checks

Reel Medicine Media

EIN 92-1848817 · Oakland, CA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood75 out of 100GovernanceStrong91 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

Reel Medicine Medias mission is to ensure that everyone has access to the most compassionate healthcare possible. We firmly believe in the transformative power of storytelling to spark a movement towards humanistic and equitable healthcare. Our goal is to inspire meaningful conversations move hearts and minds and change the way we die in America. To fulfill this mission we create documentary films impact programs and film-based education.

Income
$726,974
Spending
$440,826
Spent on programs
73%
Reserves
2.8 months of spending
Largest source of income
donations and private grants, 90%
Employees
4
Volunteers
10
Highest pay
$132,902, executive director

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 75 out of 100. Higher than 45% of charities in its peer group (education, $250k to $1m).

  • Reserves

    10 of 35

    Spendable reserves would cover 2.8 months of spending.

  • Debt

    20 of 20

    It owes 5% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 39% of income.

  • Income trend

    15 of 15

    Income rose 3% on the year before.

  • Spending floor

    15 of 15

    73% of spending went to programs and raising each dollar of donations cost 9 cents.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 91 out of 100. Higher than 81% of charities in its peer group (education, $250k to $1m).

  • Independent board

    25 of 25

    6 of 6 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    6 of 15

    Its accounts were not audited or reviewed by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $263,187 spent. The Chaplain & The Doctor is a feature documentary film and national impact campaign designed to spark dialogue and drive change addressing bias and inequity in the healthcare system. The film follows the 15-year relationship between ICU and Palliative Care physician Dr. Jessica Zitter and hospital Chaplain Betty Clark exploring how spirituality interprofessional collaboration and human connection can transform care for seriously ill patients.
  2. $29,802 spent. Educational programs and partnerships featured speaking engagements and media-based programs for healthcare providers and community members on topics including end-of-life care caregiving implicit bias and interprofessional collaboration. Programs were delivered in partnership with healthcare institutions and community organizations.
  3. $27,516 spent. Marketing activities included print and media outreach opinion pieces and articles designed to raise public awareness about healthcare bias end-of-life care and the role of chaplaincy in medicine. Outreach targeted healthcare providers faith communities caregiving organizations and the general public through media channels email campaigns and social media. The film reached audiences in more than 20 film festivals nationally.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since May 2023.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.