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Passes our checks

Vegan Friendly

EIN 88-1072364 · Santa Monica, CA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthFair54 out of 100GovernanceGood83 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

VEGAN FRIENDLY INC.'S MISSION IS TO EDUCATE THE PUBLIC ABOUT THE BENEFITS OF VEGANISM AND MAKE IT MORE ACCESSIBLE TO THE PUBLIC.

Income
$505,071
Spending
$510,569
Spent on programs
90%
Reserves
2.1 months of spending
Largest source of income
donations and private grants, 100%
Employees
5
Volunteers
3

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Fair: 54 out of 100. Higher than 13% of charities in its peer group (animals, $250k to $1m).

  • Reserves

    10 of 35

    Spendable reserves would cover 2.1 months of spending.

  • Debt

    16 of 20

    It owes 20% of what it owns.

  • Living within its means

    8 of 15

    Spending exceeded income by 1% of income.

  • Income trend

    5 of 15

    Income fell 21% on the year before.

  • Spending floor

    15 of 15

    90% of spending went to programs and raising each dollar of donations cost 1 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 83 out of 100. Higher than 79% of charities in its peer group (animals, $250k to $1m).

  • Independent board

    18 of 25

    3 of 3 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Independent check of accounts

    6 of 15

    Its accounts were not audited or reviewed by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (2)
  1. $280,144 spent. AWARENESS IN 2024, VEGAN FRIENDLY ADVANCED ITS MISSION THROUGH A RANGE OF IMPACTFUL AWARENESS-RAISING EFFORTS. THROUGHOUT THE YEAR, WE PARTICIPATED IN FESTIVALS, CONFERENCES, AND BUSINESS EXPOS TO PROMOTE VEGANISM AND RAISE AWARENESS TO OUR CERTIFICATION PROGRAM. OUR SOCIAL MEDIA PRESENCE CONTINUED TO GROW, HELPING RAISE AWARENESS AROUND VEGANISM AND ANIMAL CRUELTY. WE ALSO CONDUCTED A LARGE-SCALE SURVEY TO BETTER UNDERSTAND THE VEGAN AND VEGAN-CURIOUS COMMUNITY AND EXPLORE WAYS TO MAKE VEGANISM EVEN MORE ACCESSIBLE.
  2. $178,982 spent. CERTIFICATION WE EXPANDED OUR CERTIFICATION PROGRAM FOR VEGAN-FRIENDLY RESTAURANTS, PRODUCTS, AND BUSINESSES, MAKING IT EASIER FOR PEOPLE TO IDENTIFY AND SUPPORT CRUELTY-FREE OPTIONS. WE LAUNCHED OUR FREE MOBILE APP FEATURING A SEARCHABLE INDEX OF TENS OF THOUSANDS OF VEGAN-FRIENDLY RESTAURANTS, ALONG WITH INFORMATION ABOUT OUR CERTIFIED PARTNERS. NO FEES WERE CHARGED FOR CERTIFICATIONS DURING 2024.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since September 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.