Skip to the page content
Your donations
Passes our checks

Crimson Collective

EIN 88-0867028 · Salt Lake Cty, UT

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood82 out of 100GovernanceFair58 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO ELEVATE AND ADVANCE SOCIETY AND THE DIGNITY OF EACH HUMAN BY FOSTERING, PROMOTING, AND ENCOURAGING A SIGNIFICANT INCREASE IN INDIVIDUAL AND COMPANY INVOLVEMENT IN CHARITABLE CAUSES, WORK, AND EFFORTS, AS WELL AS ASSISTING TO BUILD THE QUALITY OF GEOGRAPHICAL CITIES OR LOCATIONS.

Income
$7.8 million
Spending
$7.7 million
Spent on programs
95%
Reserves
4.2 months of spending
Largest source of income
donations and private grants, 99%
Employees
0
Volunteers
13

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 82 out of 100. Higher than 47% of charities in its peer group (philanthropy, $1m to $10m).

  • Reserves

    20 of 35

    Spendable reserves would cover 4.2 months of spending.

  • Debt

    20 of 20

    It owes 1% of what it owns.

  • Living within its means

    12 of 15

    Income exceeded spending by 1% of income.

  • Income trend

    15 of 15

    Income rose 40% on the year before.

  • Spending floor

    15 of 15

    95% of spending went to programs and raising each dollar of donations cost 5 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Fair: 58 out of 100. Higher than 13% of charities in its peer group (philanthropy, $1m to $10m).

  • Independent board

    25 of 25

    9 of 9 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    0 of 8

    Reports no written whistleblower policy.

  • Record keeping policy

    0 of 7

    Reports no written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    0 of 10

    Did not give the board a copy of this return before filing it.

  • Independent check of accounts

    0 of 15

    Its accounts were not audited or reviewed by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $7.3 million spent. In 2024, more than 80 Influencers of the Crimson Collective devoted an extraordinary 8,500 hours to supporting a wide range of meaningful causes through partnerships with eight local charities. Their contributions went far beyond appearances, they harnessed the power of their platforms to raise awareness, amplify fundraising efforts, and inspire action across their communities. From raising awareness to the charities to participating in charitable events, their collective influence helped drive significant donations, volunteer engagement, and community involvement. The impact of their work was deeply felt across the 10 organizations they supported, which included: Sammy's Buddy's, Huntsman Cancer Center, MS Society, Success in Education, Athletes for Life, For the Kids, Make-A-Wish Utah, Ken Garff Esports, Women Who Succeed, and Junior Achievement. These partnerships not only increased visibility for each cause but also directly contributed to improved outreach, enhanced program funding, and greater support for the individuals and families served by these foundations.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since April 2023.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.