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Friends of Plum Media Inc

EIN 86-2588354 · Milwaukee, WI

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthWeak35 out of 100GovernanceWeak31 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

THROUGH CREATIVE STORYTELLING, OUR GOAL IS TO EDUCATE AND AMUSE VIEWERS, HELPING THEM RELATE ON A PERSONAL LEVEL TO THE PEOPLE AND PLACES WE VISIT. THESE STORIES WILL INSPIRE A POSITIVE CONNECTION WITH THE COMMUNITIES, PROMOTING TOURISM AND ENHANCING THE LOCAL ECONOMY.

Income
$157,770
Spending
$278,374
Spent on programs
100%
Reserves
1.3 months of spending
Largest source of income
donations and private grants, 100%
Employees
0
Volunteers
0

Source: Form 990 for the year ending February 28, 2026, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Weak: 35 out of 100.

  • Reserves

    10 of 35

    Spendable reserves would cover 1.3 months of spending.

  • Debt

    10 of 20

    It owes 40% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 76% of income.

  • Income trend

    0 of 15

    Income fell 59% on the year before.

  • Spending floor

    15 of 15

    100% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending February 28, 2026, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Weak: 31 out of 100.

  • Independent board

    0 of 25

    4 of 0 voting board members are independent.

  • Conflict of interest policy

    0 of 15

    Reports no written conflict of interest policy.

  • Whistleblower policy

    0 of 8

    Reports no written whistleblower policy.

  • Record keeping policy

    0 of 7

    Reports no written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending February 28, 2026, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $278,374 spent. SHOOT, PRODUCE AND EDIT A WEEKLY TV SHOW THAT PROMOTES THE PEOPLE AND THEIR BUSINESSES IN SMALL TOWNS AND COMMUNITIES LOCATED IN THE MIDWEST. THE NAME OF THE SHOW IS "JOHN MCGIVERN'S MAIN STREETS".

Source: Form 990 for the year ending February 28, 2026, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending February 2026.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since November 2021.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.