Tempe Convention and Visitors Bureau Inc
Public records raise at least one point you should look into before giving.
What it says it does
DIRECT PROMOTION OF TOURISM THROUGH MARKETING PROGRAM DESIGNED TO ATTRACT AN INCREASING NUMBER OF VISITORS AND CONVENTION DELEGATES TO TEMPE WHICH WILL CONTRIBUTE TO THE OVERALL GROWTH OF THE COMMUNITY.
- Income
- $4.1 million
- Spending
- $4.0 million
- Employees
- 12
- Highest pay
- $230,358, president & ceo
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- WE PLACED ADVERTISEMENTS IN OUR PRIMARY TARGET MARKETS INCLUDING ARIZONA, LOS ANGELES, LAS VEGAS, SAN FRANCISCO BAY AREA, UTAH, COLORADO AND NEW MEXICO. THE ADS WERE A MIXTURE OF PRINT, RADIO, OUTDOOR, DIGITAL AND ONLINE BANNERS. THE MEDIA OUTLETS SELECTED HAD A COMBINED TOTAL OF CIRCULATION AND IMPRESSIONS OF 51,825,391. THE GOAL OF OUR ADVERTISING IS TO CREATE BRAND AWARENESS, EXPOSE TEMPE TO WOULD-BE TRAVELERS, PROVIDE A CALL-TO-ACTION FOR MORE INFORMATION AND INSPIRE CONSUMERS TO VISIT TEMPE AND STAY IN TEMPE. WE RECORDED A TOTAL OF 1,565 REQUESTS FOR INFORMATION, ALL OF WHICH RECEIVED OUR TEMPE VISITOR'S GUIDE. BASED ON OUR CONVERSION FORMULA OF TRAVELERS RESPONDING TO OUR ADVERTISING, WE ESTIMATE THAT OUR ADVERTISING RESULTED IN A TOTAL ECONOMIC IMPACT OF $623,996 IN FY24/25.
- OUR SPORTS MARKETING EFFORTS INCLUDE MARKETING TEMPE TO NEW SPORTS RIGHTS HOLDERS AND WORKING WITH OUR EXISTING EVENTS TO ENSURE THEY ARE SUCCESSFUL. THE GOAL OF MARKETING IN THIS SEGMENT IS TO GENERATE ROOM NIGHTS FROM BOTH SPORTS PARTICIPANTS AND THEIR FAN BASE. THIS IS AN IMPORTANT MARKET BECAUSE INDIVIDUAL ATHLETES AND TEAM SPORTS ATTENDEES USE MULTIPLE HOTELS OVER THE WEEKENDS, TRAVEL TO TEMPE DURING NEED PERIODS AND TEND TO BE RECESSION PROOF. THEY ALSO TEND TO BE ANNUAL EVENTS WHICH HELPS OUR HOTEL PARTNERS PREDICT THEIR AVAILABLE ROOM INVENTORY IN ADVANCE. IN FY24/25 WE RECORDED 26 SPORTS BOOKINGS, 6,049 ROOM NIGHTS BOOKED AND 7,902 ATTENDEES. BASED ON OUR CONVERSION FORMULA FOR THE SPORTS MARKET, WE RECEIVED AN ESTIMATED ECONOMIC IMPACT OF $18,327,342. OUR GROUP MARKETING EFFORTS INCLUDE MARKETING TEMPE TO MEETING AND EVENT PLANNERS AND WORKING WITH OUR BOOKED PROGRAMS TO ENSURE THEY ARE SUCCESSFUL. THE GOAL OF MARKETING IN THIS SEGMENT IS TO GENERATE ROOM NIGHTS FROM CORPORATE, ASSOCIATION, SOCIAL, MILITARY, EDUCATIONAL, RELIGIOUS AND FRATERNAL MEETINGS AND EVENTS. THIS IS AN IMPORTANT MARKET BECAUSE MANY OF OUR HOTELS RELY ON GROUP BUSINESS FOR INCREASED ROOM NIGHTS AND FOOD AND BEVERAGE SALES. HOTELS ALSO FIND THIS VALUABLE AS THEY CAN BETTER PLAN FOR THE YEAR AHEAD KNOWING WHEN LARGE GROUPS WILL BE IN-HOUSE AT THEIR PROPERTY GIVING THEM THE ABILITY TO FOCUS ATTENTION ON SELLING NON-BOOKED ROOM NIGHTS IN ADVANCE. IN FY 24/25 WE RECORDED 128 GROUP BOOKINGS, 22,749 ROOM NIGHTS BOOKED AND 12,338 ATTENDEES. BASED ON OUR CONVERSION FORMULA FOR THE GROUP MARKET, WE RECEIVED AN ESTIMATED ECONOMIC IMPACT OF $27,319,595.
- OUR DIGITAL MARKETING STRATEGY INCLUDES CONTENT DEVELOPMENT, SEARCH ENGINE OPTIMIZATION, PAY-PER-CLICK ADVERTISING, SOCIAL MEDIA, BOOSTED AD PLACEMENTS AND A DIRECT LINK THROUGH OUR ADVERTISING EFFORTS. THE GOAL OF OUR ONLINE MARKETING STRATEGY IS TO PROVIDE RELEVANT INFORMATION IN AN INSTANT TO ANYONE SEARCHING FOR TRAVEL TO TEMPE. THE INFORMATION PROVIDED IS INTENDED TO INSPIRE TRAVELERS THROUGH WRITTEN CONTENT AND VISUAL CONTENT SUCH AS PHOTOS AND VIDEOS. THE WEBSITE IS OUR PRIMARY CONNECTION TO THE PUBLIC AND IT IS CRITICAL THAT WE CONSTANTLY ENSURE THAT THE SITE IS OPTIMIZED, CONTAINS UP-TO-DATE INFORMATION AND PROVIDES THE END USER WITH INFORMATION RELEVANT TO THEIR NEEDS. IN FY 24/25 WE RECEIVED A TOTAL OF 908,784 VISITOR SESSIONS TO OUR WEBSITE: WWW.TEMPETOURISM.COM. NOTE THAT WE EXPERIENCED A YEAR-OVER-YEAR DECREASE MAINLY DUE TO LAUNCHING A BRAND-NEW WEBSITE WHICH WILL CAUSE A DROP IN DIRECT VISITS UNTIL THE SITE PROPGATES ACROSS THE WEB. WE ALSO RECORDED A TOTAL OF 18,255,930 SOCIAL MEDIA ENGAGMENTS AND VIDEO VIEWS. BASED ON OUR WEBSITE CONVERSION FORMULA, WE ESTIMATE THAT THROUGH OUR DIGITAL EFFORTS WE GENERATED AN ECONOMIC IMPACT OF $15,287,272
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since December 1988.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.