Amarillo Convention and Visitors Bureau Inc
Public records raise at least one point you should look into before giving.
What it says it does
PROMOTE AMARILLO AS A TRAVEL DESTINATION, ATTRACT VISITORS, AND SUPPORT THE LOCAL ECONOMY THROUGH TOURISM MARKETING, EVENTS, AND VISITOR SERVICES.
- Income
- $2.8 million
- Spending
- $2.4 million
- Employees
- 12
- Volunteers
- 40
- Highest pay
- $164,311, executive di
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- $1.9 million spent. THE AMARILLO CONVENTION & VISITORS BUREAU IS AMARILLOS DEDICATED TOURISM OFFICE. VISIT AMARILLO IS MAKING OUR CITY A TOP TRAVEL DESTINATION FOR THOSE LOOKING FOR DIVERSE OPPORTUNITIES IN LIFESTYLES, LEISURE, AND CONVENTIONS. WE AIM TO HOST GUESTS WITH BOOTS ON THE GROUND TO ENSURE UNIQUE EXPERIENCES AND LIFELONG MEMORIES IN AMARILLO. VISIT AMARILLO HOT TAX, DECADES OF COLLECTIVE INDUSTRY EXPERIENCE, AND PURE PANHANDLE PASSION TO GROW AMARILLOS TOURISM AND STRENGTHEN THE LOCAL ECONOMY. WE ACCOMPLISH OUR MISSION THROUGH ADVERTISING, COMMUNICATIONS, SALES, SERVICING, AND PROMOTING LOCAL ARTS, FILM COMMISSION, TOURISM, AND SPECIAL PROJECTS. WE ALSO ORGANIZE AND HOST THE ANNUAL ROUTE 66 FESTIVAL- A TEN-DAY CELEBRATION STRETCHING ACROSS 178 MILES OF TEXAS ROUTE 66. FROM AMARILLO TO ADRIAN, ENJOY RODEO, CAR SHOWS, CONCERTS, CRUISES, AND THE GRAND FINALE IN THE AMARILLO ROUTE 66 HISTORIC DISTRICT. THE AMARILLO CONVENTION & VISITORS BUREAU IS AMARILLOS DEDICATED TOURISM OFFICE. VISIT AMARILLO IS MAKING OUR CITY A TOP TRAVEL DESTINATION FOR THOSE LOOKING FOR DIVERSE OPPORTUNITIES IN LIFESTYLES, LEISURE, AND CONVENTIONS. WE AIM TO HOST GUESTS WITH BOOTS ON THE GROUND TO ENSURE UNIQUE EXPERIENCES AND LIFELONG MEMORIES IN AMARILLO. VISIT AMARILLO HOT TAX, DECADES OF COLLECTIVE INDUSTRY EXPERIENCE, AND PURE PANHANDLE PASSION TO GROW AMARILLOS TOURISM AND STRENGTHEN THE LOCAL ECONOMY. WE ACCOMPLISH OUR MISSION THROUGH ADVERTISING, COMMUNICATIONS, SALES, SERVICING, AND PROMOTING LOCAL ARTS, FILM COMMISSION, TOURISM, AND SPECIAL PROJECTS. WE ALSO ORGANIZE AND HOST THE ANNUAL ROUTE 66 FESTIVAL- A TEN-DAY CELEBRATION STRETCHING ACROSS 178 MILES OF TEXAS ROUTE 66. FROM AMARILLO TO ADRIAN, ENJOY RODEO, CAR SHOWS, CONCERTS, CRUISES, AND THE GRAND FINALE IN THE AMARILLO ROUTE 66 HISTORIC DISTRICT.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Worth knowing.
Status was revoked on February 15, 2023 for not filing returns for three years, and reinstated on February 15, 2023.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Worth knowing.
The IRS does not require this organization to file annual returns.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since September 2023.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.