Naturally New York Inc
Public records raise at least one point you should look into before giving.
What it says it does
NATURALLY NEW YORK IS A COMMUNITY ORGANIZATION WHOSE VISION IS TO FOSTER SUSTAINABLE AND RESPONSIBLE BUSINESS PRACTICES, STIMULATE CONSCIOUS BUSINESS GROWTH, SUPPORT ENTREPRENEURSHIP, AND DEVELOP EXCEPTIONAL LEADERSHIP WITHIN THE GREATER NEW YORK NATURAL PRODUCTS COMMUNITY.
- Income
- $365,273
- Spending
- $379,434
- Employees
- 2
- Volunteers
- 0
- Highest pay
- $142,187, executive director
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- IN 2024, NATURALLY NEW YORK SUPPORTED SEVEN MAJOR TRADE SHOWS, INCLUDING HOSTING OUR FIRST DEDICATED PAVILION AT THE SUMMER FANCY FOOD SHOW, WHERE 11 NNY BRANDS TOOK CENTER STAGE TO CONNECT WITH RETAIL BUYERS.
- IN JUNE 2024, NATURALLY NEW YORK COLLABORATED WITH BEVNET TO HOST ITS THIRD ANNUAL 'PITCH SLAM' COMPETITION AT THE METROPOLITAN PAVILION. FIVE FINALISTS PITCHED THEIR BRAND BEFORE A JUDGING PANEL FROM WHOLE FOODS MARKET AND AN AUDIENCE OF 250 GUESTS TO WIN A PRIZE PACKAGE OF $150K+ IN CASH AND SERVICES.
- IN DECEMBER 2024, NATURALLY NEW YORK LAUNCHED THE HOLIDAY BAZAAR, OUR FIRST-EVER SHOPPABLE MARKETPLACE, SHOWCASING PRODUCTS FROM OVER 40+ NATURAL BRANDS TO 225 ATTENDEES.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since July 2021.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.