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How We Feel Project Inc

EIN 85-0500320 · San Francisco, CA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood85 out of 100GovernanceGood77 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO CONTINUE IMPROVING A FREE MOBILE APP THAT HELPS USERS TRACK THEIR EMOTIONS, LEARN TOOLS TO IMPROVE THEIR EMOTIONAL INTELLIGENCE, AND EXPAND SCIENTIFIC RESEARCH

Income
$2.0 million
Spending
$1.5 million
Spent on programs
97%
Reserves
5.4 months of spending
Largest source of income
donations and private grants, 100%
Employees
0
Volunteers
8

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 85 out of 100. Higher than 64% of charities in its peer group (health care, $1m to $10m).

  • Reserves

    20 of 35

    Spendable reserves would cover 5.4 months of spending.

  • Debt

    20 of 20

    It owes 3% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 25% of income.

  • Income trend

    15 of 15

    Income rose 54% on the year before.

  • Spending floor

    15 of 15

    97% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 77 out of 100. Higher than 28% of charities in its peer group (health care, $1m to $10m).

  • Independent board

    18 of 25

    4 of 4 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Independent check of accounts

    0 of 15

    Its accounts were not audited or reviewed by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $1.5 million spent. IN 2024, THE ORGANIZATION ROLLED OUT TWO SIGNIFICANT NEW FEATURES FOR THE MOBILE APPLICATION - TOOLS AND AI POWERED SELF-REFLECTION. AMONG A WIDE RANGE OF AVAILABLE TOOLS, THE MOST USED TOOLS ARE BREATHING EXERCISES, SOUND PATTERNS, AND QUOTES. AI POWERED SELF-REFLECTION ALLOWS USERS TO REFLECT ON THEIR CURRENT EMOTIONAL STATE, WITH GENERATED RESPONSIVE PROMPTS TO DRIVE MORE INTROSPECTION AND PERSONAL INSIGHTS. APP USAGE CONTINUES TO GROW - WITH 1.59M CUMULATIVE USERS, AND 17% INCREASE IN MONTHY AVERAGE USERS YEAR-OVER-YEAR. ALSO THE APP CONTINUES TO HAVE GOOD VISIBILITY - FEATURING A PROMINENT PODCAST, HUBERMAN LAB, RESULTING IN A SUSTAINED 30% INCREASE IN USAGE. RECOGNITION IN 2024 INCLUDED BEING NAMED A FINALIST ACROSS ALL IOS APPS FOR APPLE DESIGN AWARDS. THE SCIENTIFIC TEAM CONTINUES TO CONTRIBUTE RESEARCH INSIGHTS FROM HOW WE FEEL, WITH ONE PAPER PUBLISHED AND ANOTHER SUBMITTED FOR PEER REVIEW IN 2024. THE APP REMAINS FREE FOR USERS, SUPPORTED BY DONATIONS.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since July 2020.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.