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Coalition for Quality Childrens Media

EIN 85-0398632 · Santa Fe, NM

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthWeak17 out of 100GovernanceNot ratedThe short tax form does not cover thisImpact evidenceDescribes programsHow well its results are evidenced

Points to look into

  • It reported loans to or from officers, directors or other insiders.
  • It owes more than it owns.

These come from the organization's own tax return. There may be a good explanation; ask the charity.

What it says it does

PRIMARY EXEMPT PURPOSE - TEACH CHILDREN CRITICAL VIEWING SKILLS TO MAKE THEM CONSCIENTIOUS MEDIA USERS AND TO INCREASE THE VISIBILITY AND AVAILABILITY OF QUALITY CHILDRENS MEDIA.

Income
$70,709
Spending
$70,653
Reserves
-26.8 months of spending
Largest source of income
donations and private grants, 75%
Highest pay
$700, president

Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Weak: 17 out of 100. Higher than 4% of charities in its peer group (civil rights, under $250k).

  • Reserves

    0 of 35

    Spendable reserves are negative: it owes or has committed more than it holds.

  • Debt

    0 of 20

    It owes 5467% of what it owns.

  • Living within its means

    12 of 15

    Income exceeded spending by 0% of income.

Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

This organization files the short tax form, which does not ask about boards, policies or audits. That is normal for a small charity and is not a mark against it.

Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $27,175 spent. KIDS FIRST! FILM CRITICS PROGRAM IS A NATIONAL PROGRAM WHICH ENGAGES KIDS AS ACTIVE YOUTH ENTERTAINMENT REPORTERS. IN ITS TWELFTH YEAR THIS PROGRAM HAS BECOME A HALLMARK EFFORT OF THE ORGANIZATION AS REVIEWS BY THE YOUTH REPORTERS REACH AN AUDIENCE OF 7+ MILLION EVERY MONTH THROUGH THE ORGANIZATIONS WEBSITE SOCIAL MEDIA PAGES NEWSLETTER AND PARTNERSHIP WITH OTHER PRINT AND ONLINE PUBLICATIONS INCLUDING YOUTUBE KIDZVILLE NEWS UPSCALE MAGAZINE PRESS4KIDS VOICE AMERICA PRESS PAGE MEDIA PLAY NEWS GRAND MAGAZINE AND 50+ ADDITIONAL REGIONAL ONLINE AND PRINT PUBLICATIONS.
  2. $10,450 spent. THE KIDS FIRST! FILM FESTIVAL PROVIDES A VALUABLE SERVICE TO OTHER FILM FESTIVALS MUSEUMS AND NONPROFIT ORGANIZATIONS BY CURATING A COLLECTION OF FILMS SUITABLE FOR KIDS AGES 2 TO 20 AND CO-HOSTING EVENTS WITH 50 VENUES NATIONWIDE. NEW INTERNATIONAL VENUE PARTNERS WERE ADDED IN 2023 IN UKRAINE AND PAKISTAN. TOTAL REACH OF THE PROGRAM IS OVER 50,000 KIDS AND FAMILY MEMBER.
  3. $14,240 spent. SINCE ITS INCEPTION IN 1991 KIDS FIRST!S ENDORSEMENT PROGRAM EVALUATES RATES AND ENDORSES CHILDRENS FILMS VIDEOS AUDIO RECORDINGS TV SHOWS AUDIO RECORDINGS AND BOOKS USING A VOLUNTEER COMMUNITY-BASED JURY OF MORE THAN 50 ADULTS AND 75 CHILDREN.

Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since July 1992.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.