Project Pulso Inc
Public records show a registered, tax-exempt organization in good standing.
What it says it does
OUR MISSION IS TO INCREASE THE POLITICAL POWER OF THE PROJECTED 36 MILLION ELIGIBLE LATINO VOTERS IN THE UNITED STATES.
- Income
- $1.7 million
- Spending
- $1.1 million
- Spent on programs
- 66%
- Reserves
- 6.4 months of spending
- Largest source of income
- donations and private grants, 96%
- Employees
- 11
- Highest pay
- $70,986, coo
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Good: 74 out of 100. Higher than 42% of charities in its peer group (civil rights, $1m to $10m).
Reserves
28 of 35Spendable reserves would cover 6.4 months of spending.
Debt
5 of 20It owes 57% of what it owns.
Living within its means
15 of 15Income exceeded spending by 35% of income.
Spending floor
15 of 1566% of spending went to programs and raising each dollar of donations cost 2 cents.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Fair: 66 out of 100. Higher than 14% of charities in its peer group (civil rights, $1m to $10m).
Independent board
18 of 252 of 3 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
0 of 7Reports no written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
0 of 5Reports no independent review process for its chief executive's pay.
Independent check of accounts
0 of 15Its accounts were not audited or reviewed by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- $743,486 spent. OVER THE COURSE OF THE LAST FISCAL YEAR, PULSO ACCOMPLISHED THE FOLLOWING: -WE LAUNCHED TWO SUCCESSFUL FOR-DIGITAL SERIES. THE FIRST, LEGENDARY LATINOS, FOCUSES ON ELEVATING LATINOS IN HISTORY WHOSE CONTRIBUTIONS SHAPED THE U.S. BUT WHO WE WERE NEVER TAUGHT ABOUT IN SCHOOL. THE SECOND, GOOD OR BAD LATINO, IS A GAME SHOW MAN-ON-THE-STREET FORMAT THAT BREAKS WITH NEGATIVE STEREOTYPES ABOUT OUR COMMUNITY AND INVITES MILLENNIALS AND GEN Z TO BE VULNERABLE ABOUT THEIR EVERYDAY EXPERIENCES AS LATINOS. -WE PARTNERED WITH LIKE-MINDED BRANDS INCLUDING LOISA FOODS AND OLLIN, A LATINO FOOD COMPANY AND LATINO-FOUNDED CROWDFUNDING PLATFORM TO TELL THEIR STORIES ACROSS OUR PLATFORMS IN A CONVERSATIONAL, CULTURALLY RELEVANT WAY. -WE RAN NON-PARTISAN GET OUT THE VOTE CAMPAIGNS WITH LEAGUE OF WOMEN VOTERS, HEADCOUNT, AND A HALF DOZEN LATINO LIFESTYLE CONTENT CREATORS ACROSS TIKTOK AND INSTAGRAM URGING OUR AUDIENCE TO PARTICIPATE IN THE ELECTIONS. OVER THE COURSE OF THE LAST FISCAL YEAR, PULSO ACCOMPLISHED THE FOLLOWING: -WE LAUNCHED TWO SUCCESSFUL FOR-DIGITAL SERIES. THE FIRST, LEGENDARY LATINOS, FOCUSES ON ELEVATING LATINOS IN HISTORY WHOSE CONTRIBUTIONS SHAPED THE U.S. BUT WHO WE WERE NEVER TAUGHT ABOUT IN SCHOOL. THE SECOND, GOOD OR BAD LATINO, IS A GAME SHOW MAN-ON-THE-STREET FORMAT THAT BREAKS WITH NEGATIVE STEREOTYPES ABOUT OUR COMMUNITY AND INVITES MILLENNIALS AND GEN Z TO BE VULNERABLE ABOUT THEIR EVERYDAY EXPERIENCES AS LATINOS. -WE PARTNERED WITH LIKE-MINDED BRANDS INCLUDING LOISA FOODS AND OLLIN, A LATINO FOOD COMPANY AND LATINO-FOUNDED CROWDFUNDING PLATFORM TO TELL THEIR STORIES ACROSS OUR PLATFORMS IN A CONVERSATIONAL, CULTURALLY RELEVANT WAY. -WE RAN NON-PARTISAN GET OUT THE VOTE CAMPAIGNS WITH LEAGUE OF WOMEN VOTERS, HEADCOUNT, AND A HALF DOZEN LATINO LIFESTYLE CONTENT CREATORS ACROSS TIKTOK AND INSTAGRAM URGING OUR AUDIENCE TO PARTICIPATE IN THE ELECTIONS.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since October 2022.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.