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Pushing for Pink

EIN 83-1810303 · Van Nuys, CA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthWeak48 out of 100GovernanceStrong91 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

OUR GOAL IS TO WASH AWAY THE FEELINGS OF SEPARATION AND LONELINESS THAT COME WITH WATCHING SOMEONE YOU LOVE BATTLE CANCER. OUR METHOD IS TO HOST FUNDRAISING EVENTS IN CELEBRATION OF LOVED ONES WHO HAVE WON, LOST OR ARE CURRENTLY BATTLING BREAST CANCER.

Income
$44,319
Spending
$78,583
Spent on programs
33%
Reserves
10.3 months of spending
Largest source of income
donations and private grants, 100%
Employees
0
Volunteers
3

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Weak: 48 out of 100. Higher than 14% of charities in its peer group (diseases, under $250k).

  • Reserves

    28 of 35

    Spendable reserves would cover 10.3 months of spending.

  • Debt

    20 of 20

    It owes 0% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 77% of income.

  • Income trend

    0 of 15

    Income fell 44% on the year before.

  • Spending floor

    0 of 15

    33% of spending went to programs and raising each dollar of donations cost 76 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 91 out of 100. Higher than 83% of charities in its peer group (diseases, under $250k).

  • Independent board

    18 of 25

    3 of 3 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $26,078 spent. PUSHING FOR PINK IS A 501 (C)(3) TAX-EXEMPT NON-PROFIT ORGANIZATION FOUNDED BY GARY ROGERS AND MATHEW MATTHEWS. IN 2015 P4P WAS CREATED IN AN ATTEMPT TO NURTURE THE GROWTH OF BREAST CANCER AWARENESS AND PHILANTHROPY AMONGST YOUNG ADULTS, STARTING WITH OUR OWN COMMUNITY OF SKATEBOARDERS. OUR GOAL IS TO WASH AWAY THE FEELINGS OF SEPARATION AND LONELINESS THAT COME WITH WATCHING SOMEONE YOU LOVE BATTLE CANCER. OUR METHOD IS TO HOST FUNDRAISING EVENTS IN CELEBRATION OF LOVED ONES WHO HAVE WON, LOST OR ARE CURRENTLY BATTLING BREAST CANCER.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Worth knowing.

    Status was revoked on May 15, 2025 for not filing returns for three years, and reinstated on May 15, 2025.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since October 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.