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Positively Groundfish

EIN 82-5092272 · San Francisco, CA

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

Improve business conditions for the trade of West Coast groundfish by 1) educating the public and market participants about West Coast groundfish; 2) Provide market research, analysis and information that assists members with their business; 3)provide members with educational programs and pre-competitive forums for discussion

Income
$534,100
Spending
$494,057
Employees
12
Volunteers
6
Highest pay
$154,259, executive director

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $200,622 spent. 1. Educating the public and market participants about West Coast groundfish: a) We produced and published 52 mini-documentaries and cooking demonstration videos that featured a broad variety of participants in the West Cost groundfish fishery including chefs, fishermen, fishmongers, scientists or artists. In total, our videos have had 28 million impressions and reached about 2.1 million consumers across various social media platforms. b) We made 275 educational social media posts across Instagram, Facebook and LinkedIn. c) We created 30 new educational pages on our website, and in total received 26,000 website visitors in 2025. We created a new online guide to restaurants and retailers that carry West Coast Groundfish. d) We published a new monthly newsletter focused on science-based nutrition education, especially as it relates to seafood. e) We showcased groundfish species at IDEA Fitness Summit as well as NUMN Food as Medicine Conference, where we gave out approximately 1800 samples, 1050 recipe cards and 820 brochures. f) We gave 3 college lectures on groundfish, spoke on a podcast, and got featured in 11 news articles.
  2. $95,062 spent. 2. Provide market research, analysis and information that assists members with their business: a). We ran a large-scale analysis of retail sales patterns and trends of seafood in the US, across multiple 5 different categories producing >1000 charts. b). We produced a comprehensive audit of retail shelf space allocations of 5 categories and across 10 retail chains. c). We collated third-party analyst reports and projections for various seafood categories. d). We produced a key competitor analysis for 6 seafood categories (canned, smoked, frozen, fresh, snack, broths) e). We ran a large census-adjusted consumer study of consumers across California, Oregon, Washington and Idaho, to understand their current seafood consumption and attitudes toward nutrition and health better. f). We also conducted an annual Economic Outlook study among participants in the West groundfish industry. g). We regularly analyze the performance of our social media content as well as the broader digital footprint of key West Coast groundfish species across online and social media channels. h). Finally, we published and shared the results of these research works with members and industry stakeholders through reports and multiple webinars.
  3. $154,697 spent. 3. Provide members with educational programs and pre-competitive forums for discussion: a). In December 2025, we launched a new educational program geared toward startups and small businesses - the Catch+Create Accelerator. The program provides a comprehensive 22-Module curriculum, regular 1:1 mentorship, networking, educational field trips, access to market research and data, a product development stipend, and marketing support. Between the start of the program 12/01/25 and year-end, we provided 3 Modules with 11 expert speakers, 12 mentoring sessions, 2 educational field trips, and 1 networking session. b). We facilitated HACCP training and certification (safe handling practices for seafood) for 8 members of the industry. c). We conducted 2 webinars for members of the industry in which we shared insights from our market research. d). We also coordinated 3 pre-competitive forums for discussion for members and representatives from all major stakeholders in the West Coast groundfish industry in January 2025, July 2025, and Nov 2025, one in person and two online.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since November 2018.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.