Mobile Area Lodging Corporation
Public records raise at least one point you should look into before giving.
What it says it does
THE PURPOSE OF THE CORPORATION IS TO PROMOTE COMMON INTERESTS OF AND IMPROVE THE BUSINESS CONDITIONS FOR MOBILE LODGING BUSINESSES BY SERVING AS THE DISTRICT MANAGEMENT CORPORATION FOR THE MOBILE TOURISM IMPROVEMENT DISTRICT AND OTHER PROGRAMS AND INITIATIVES.
- Income
- $1.2 million
- Spending
- $1.4 million
- Employees
- 0
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- $1.4 million spent. THE MOBILE AREA LODGING CORPORATION (CORPORATION) COLLECTS ASSESSMENTS FROM HOTELS WITHIN ITS TOURISM IMPROVEMENT DISTRICT (DISTRICT). ASSESSMENTS FUNDED MARKETING AND COMMUNICATIONS INITIATIVES THAT PROMOTE TOURISM, FOCUSING ON INCREASING OVERNIGHT STAYS IN THE CITY OF MOBILE. THESE INITIATIVES INCLUDE SEARCH ENGINE MARKETING (SEM), DIGITAL DISPLAY BANNER ADVERTISING, ONLINE TRAVEL AGENCY (OTA) ADVERTISING, SOCIAL MEDIA ADVERTISING, MEDIA PRINT ADVERTISING, AND SPONSORED PUBLIC RELATIONS PRESS TRIPS. IN ADDITION, THE CORPORATION FUNDS CAPITAL IMPROVEMENT PROJECTS DESIGNED TO ENHANCE VISITOR EXPERIENCE AND ENCOURAGE REPEAT VISITORS TO THE DISTRICT. THESE PROJECTS INCLUDE; PURCHASE OF BASKETBALL/VOLLEYBALL COURTS USED BY MOBILE CONVENTION CENTER, FUNDING FOR AFRICATOWN HERITAGE HOUSE LANDSCAPING, PURCHASE OF VISIT MOBILE INTERACTIVE KIOSKS, TILLMAN'S CORNER BEAUTIFICATION AND GATEWAY INITIATIVE, NATIONAL MARITIME MUSEUM'S JIMMY BUFFETT TRIBUTE EXHIBIT, DOWNTOWN MURAL INSTALLATION, SECURITY PATROL SERVICES FOR THE TILLMAN'S CORNER AND I-65 CORRIDOR HOTELS, AMTRAK TRANSPORTATION TO DOWNTOWN, AND WAYFINDING SIGNAGE. TOURISM IMPROVEMENT ACCOMPLISHMENTS: 18.4 MILLION IMPRESSIONS THROUGH MULTICHANNEL ADVERTISING ACROSS SEARCH ENGINES, SOCIAL MEDIA & GOOGLE PLATFORMS 551 THOUSAND CLICKS THROUGH MULTICHANNEL ADVERTISING ACROSS SEARCH ENGINES, SOCIAL MEDIA & GOOGLE PLATFORMS 28.2 MILLION IMPRESSIONS FROM DIGITAL DISPLAY ADVERTISING 76 THOUSAND CLICKS FROM DIGITAL DISPLAY ADVERTISING 1.1 MILLION IMPRESSIONS FROM DIGITAL OUT OF HOME ADVERTISING 2.6 MILLION IN GROSS HOTEL ROOM BOOKING REVENUE FROM EXPEDIA CAMPAIGN 15,322 ROOM NIGHTS BOOKED AT TID PROPERTIES THROUGH EXPEDIA CAMPAIGN 340 THOUSAND OVERNIGHT VISITS THROUGH TRACKABLE DEVICES SINCE OCTOBER (SOURCE: ARRIVALIST) 3,907 BOOKINGS FROM 7-MONTH HOTELBEDS ADVERTISING CAMPAIGN 467,846 GOOGLE VIEWS THROUGH THRESHOLD 360 VIRTUAL TOUR PHOTOGRAPHY 1,765,574 IN BOOKING REVENUE GLOBAL DISTRIBUTION SYSTEMS CAMPAIGN THE MOBILE AREA LODGING CORPORATION (CORPORATION) COLLECTS ASSESSMENTS FROM HOTELS WITHIN ITS TOURISM IMPROVEMENT DISTRICT (DISTRICT). ASSESSMENTS FUNDED MARKETING AND COMMUNICATIONS INITIATIVES THAT PROMOTE TOURISM, FOCUSING ON INCREASING OVERNIGHT STAYS IN THE CITY OF MOBILE. THESE INITIATIVES INCLUDE SEARCH ENGINE MARKETING (SEM), DIGITAL DISPLAY BANNER ADVERTISING, ONLINE TRAVEL AGENCY (OTA) ADVERTISING, SOCIAL MEDIA ADVERTISING, MEDIA PRINT ADVERTISING, AND SPONSORED PUBLIC RELATIONS PRESS TRIPS. IN ADDITION, THE CORPORATION FUNDS CAPITAL IMPROVEMENT PROJECTS DESIGNED TO ENHANCE VISITOR EXPERIENCE AND ENCOURAGE REPEAT VISITORS TO THE DISTRICT. THESE PROJECTS INCLUDE; PURCHASE OF BASKETBALL/VOLLEYBALL COURTS USED BY MOBILE CONVENTION CENTER, FUNDING FOR AFRICATOWN HERITAGE HOUSE LANDSCAPING, PURCHASE OF VISIT MOBILE INTERACTIVE KIOSKS, TILLMAN'S CORNER BEAUTIFICATION AND GATEWAY INITIATIVE, NATIONAL MARITIME MUSEUM'S JIMMY BUFFETT TRIBUTE EXHIBIT, DOWNTOWN MURAL INSTALLATION, SECURITY PATROL SERVICES FOR THE TILLMAN'S CORNER AND I-65 CORRIDOR HOTELS, AMTRAK TRANSPORTATION TO DOWNTOWN, AND WAYFINDING SIGNAGE. TOURISM IMPROVEMENT ACCOMPLISHMENTS: 18.4 MILLION IMPRESSIONS THROUGH MULTICHANNEL ADVERTISING ACROSS SEARCH ENGINES, SOCIAL MEDIA & GOOGLE PLATFORMS 551 THOUSAND CLICKS THROUGH MULTICHANNEL ADVERTISING ACROSS SEARCH ENGINES, SOCIAL MEDIA & GOOGLE PLATFORMS 28.2 MILLION IMPRESSIONS FROM DIGITAL DISPLAY ADVERTISING 76 THOUSAND CLICKS FROM DIGITAL DISPLAY ADVERTISING 1.1 MILLION IMPRESSIONS FROM DIGITAL OUT OF HOME ADVERTISING 2.6 MILLION IN GROSS HOTEL ROOM BOOKING REVENUE FROM EXPEDIA CAMPAIGN 15,322 ROOM NIGHTS BOOKED AT TID PROPERTIES THROUGH EXPEDIA CAMPAIGN 340 THOUSAND OVERNIGHT VISITS THROUGH TRACKABLE DEVICES SINCE OCTOBER (SOURCE: ARRIVALIST) 3,907 BOOKINGS FROM 7-MONTH HOTELBEDS ADVERTISING CAMPAIGN 467,846 GOOGLE VIEWS THROUGH THRESHOLD 360 VIRTUAL TOUR PHOTOGRAPHY 1,765,574 IN BOOKING REVENUE GLOBAL DISTRIBUTION SYSTEMS CAMPAIGN
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending September 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since July 2018.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.