Settheexpectation
Public records show a registered, tax-exempt organization in good standing.
What it says it does
SET THE EXPECTATION IS A NONPROFIT ORGANIZATION DEDICATED TO ENDING SEXUAL AND INTERPERSONAL VIOLENCE THROUGH PREVENTION WORK WITH MEN, ADVOCACY, AND ENGAGEMENT WITH AGENCIES SERVING SURVIVORS AND THEIR FAMILIES.
- Income
- $8,718
- Spending
- $7,832
- Reserves
- 3.9 months of spending
- Largest source of income
- donations and private grants, 84%
Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
This organization files the short tax form, which does not ask about boards, policies or audits. That is normal for a small charity and is not a mark against it.
Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- $7,049 spent. OUR PROGRAM WORK FOCUSES ON THE FOLLOWING FOUR AREAS:ADVOCACY SHIFTING ATTITUDES AND BELIEFS AROUND ISSUES OF SEXUAL AND INTERPERSONAL VIOLENCE REQUIRES REACHING AND EDUCATING AMERICANS ON A NATIONAL SCALE. WHETHER IT BE THROUGH SOCIAL MEDIA AND CAMPAIGNS, IN-PERSON EVENTS, STE GAMES, OR PSA ANNOUNCEMENTS WE ARE COMMITTED TO ADVOCATING FOR SURVIVORS AND FOSTERING COMMUNITIES FREE OF SEXUAL AND INTERPERSONAL VIOLENCE. COMMUNITY OUTREACH WE BELIEVE IN THE POWER OF SPORT TO TRANSFORM COMMUNITIES AND THROUGH THE SET THE EXPECTATION CHAMPIONS INITIATIVE WE ARE PARTNERING PROFESSIONAL ATHLETES WITH COMMUNITY AGENCIES WHO SERVE FAMILIES AND SURVIVORS OF SEXUAL ASSAULT AND DOMESTIC VIOLENCE. FOUNDED BY SET THE EXPECTATION NFL AMBASSADOR, JAMES SMITH-WILLIAMS, THE CHAMPIONS PROGRAM SUCCESSFULLY LAUNCHED IN WASHINGTON, DC IN 2021 AND HAS GROWN INTO MULTIPLE CITIES.EDUCATION AS AN ORGANIZATION THAT HAS WORKED WITH TENS OF THOUSANDS OF YOUNG PEOPLE, MANY OF THEM MEN AND MALE ATHLETES, WE HAVE A UNIQUE PERSPECTIVE ON HOW TO EFFECTIVELY ENGAGE IN GENDER-BASED VIOLENCE PREVENTION EDUCATION. WITH OUR FIRST-HAND EXPERIENCE AND THE ASSISTANCE OF EXPERT CONSULTANTS, WE ARE DEVELOPING A DIGITAL LEARNING PROGRAM FOR HIGH SCHOOL AND COLLEGE AGED STUDENTS AND ATHLETES THAT COVERS TOPICS SUCH AS TRAUMA, CONSENT, VICTIM BLAMING, HEALTHY MANHOOD AND MORE. POLICY SETTING EXPECTATIONS THROUGH POLICY IS ONE WAY TO CREATE SAFER CULTURES FOR EVERYONE. THE NCAA CAMPUS SEXUAL VIOLENCE POLICY MANDATES THAT ALL MEMBER SCHOOLS MUST BE READY TO ATTEST TO DUE DILIGENCE REQUIREMENTS FOR ATHLETE HISTORIES BEGINNING IN THE 2022-23 ACADEMIC YEAR. THE TRACY RULE, WHICH IS THE MOST COMPREHENSIVE SERIOUS MISCONDUCT POLICY IN THE COUNTRY, MEETS ALL COMPLIANCE REQUIREMENTS OF THE NCAA CAMPUS SEXUAL VIOLENCE POLICY. WE HAVE ALREADY SEEN SUCCESSFUL IMPLEMENTATION OF THE TRACY RULE AT UNIVERSITY OF TEXAS AT SAN ANTONIO AND UVA WISE AND WE ARE READY TO HELP OTHER UNIVERSITIES AND ATHLETIC CONFERENCES WITH ADOPTION AND IMPLEMENTATION. TO DATE, THOUSANDS OF ATHLETES ACROSS 200+ COLLEGE CAMPUSES HAVE HEARD BRENDAS STORY. AS A NONPROFIT, WE HAVE ASSISTED OUR CAMPUS PARTNERS IN RAISING OVER $180,000 FOR COMMUNITY AGENCIES SERVING SURVIVORS. MORE THAN 560 STE EVENTS HAVE TAKEN PLACE AND 57,000+ PLEDGES HAVE BEEN SIGNED. OUR REACH HAS EXPANDED BEYOND SPORTS TO CAMPUS GREEK LIFE AND THE CORPORATE SECTOR, AND WE STAND PROUDLY AS ONE OF THE GROUPS WHO PUSHED THE NCAA TO ADOPT A CAMPUS SEXUAL VIOLENCE POLICY.
Source: Form 990EZ for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since October 2018.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.