Sun Valley Tourism Alliance Inc
Public records raise at least one point you should look into before giving.
What it says it does
VISIT SUN VALLEY IS COMMITTED TO ENRICHING THE LIVES OF OUR MOUNTAIN COMMUNITY THROUGH A BALANCED LEVEL OF TOURISM THAT FOCUSES ON ECONOMIC PROSPERITY, ENVIRONMENTAL SUSTAINABILITY, AND THE PRESERVATION OF THE VALLEY'S VIBRANT CHARACTER.
- Income
- $2.1 million
- Spending
- $1.7 million
- Employees
- 8
- Volunteers
- 7
- Highest pay
- $131,214, executive director
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- YEAR-ROUND ADVERTISING $1,000,000- INCREASED AWARENESS THROUGH DIGITAL ADVERTISING AND PARTNERSHIPS WITH PRIORITY IN OUR NONSTOP FLIGHT MARKETS, AS WELL AS THOSE AIR MARKETS THAT SHOWED SIGNS OF WEAKNESS.- WE PUT ROUGHLY 75% OF OUR ADVERTISING BUDGET INTO THE WINTER MONTHS,15% OF THE BUDGET INTO THE FALL MONTHS, AND THE REMAINING 10% INTO THE SUMMER MONTHS.- GA4 GOOGLE: THIS IS ONE OF THE MORE IMPORTANT PLATFORMS, ESPECIALLY WHEN WE ARE MEASURING OUR DIGITAL CAMPAIGN PERFORMANCE AND LANDING PAGE EFFECTIVENESS. - THE MYRIADS OF LAYERS PROVIDED HERE GAVE US ACTIONABLE INFORMATION FOR A MULTITUDE OF MARKETING EFFORTS, SUCH AS WHERE THEY'RE COMING FROM AND WHAT THEY'RE MOST INTERESTED IN OR UNINTERESTED IN. - AD PLACEMENTS: THE SKI JOURNAL, UNITED AIRLINES, ORI MAGAZINE, FREESKIER MAGAZINE. - MEDIA PARTNERSHIPS: MOUNTAIN GAZETTE, WILDSAM, ORI, EXPEDIA - RADIO ADVERTISING: KQED FM & KUOW PUGET SOUND PUBLIC RADIO
- PR INITIATIVES & OUTREACH $97,000- IT'S A COMMON MISCONCEPTION THAT STORIES ABOUT SUN VALLEY EMERGE ENTIRELY ORGANICALLY. WHILE SOME DO, MANY ARE THE RESULT OF INTENTIONAL, BEHIND-THE-SCENES EFFORTS TO BRING THEM TO LIFE. AT VISIT SUN VALLEY, WE WORK CLOSELY WITH LOCAL PARTNERS TO CONNECT WITH JOURNALISTS AND PUBLICATIONS THAT ALIGN WITH THE UNIQUE AND DIVERSE NARRATIVES FOUND THROUGHOUT THE GREATER SUN VALLEY AREA- WE INCREASED OUR PR BUDGET BY 25% COMPARED TO THE PREVIOUS YEAR FOR JOURNALIST HOSTING.- THESE DOLLARS ALSO SUPPORTED DESTINATION-BASED MEDIA HOSTING EVENTS (WELCOME RECEPTIONS/MEET AND GREETS) IN KEY MARKETS AS WELL AND IN-PERSON HOSTING OF JOURNALISTS IN THE GREATER SUN VALLEY REGION. - JOURNALISTS HOSTED: 8- MEDIA MISSIONS: CHICAGO AND DENVER/BOULDER
- MARKETING RESEARCH: INNTOPIA DESTIMETRICS $51,000INNTOPIA DESTIMETRICS - AGGREGATED LODGING PERFORMANCE BENCHMARKING PROGRAM GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO MONTHLY LODGING PERFORMANCE, PACING, AVERAGE DAILY RATE, AND REVENUE PER AVAILABLE ROOM.THIS STATISTICAL, QUANTITATIVE, AND QUALITATIVE DATA ALLOWS US TO MAKE SOUND PLANS AND DECISIONS, AS WELL AS BETTER ANTICIPATE VISITATION AND LODGING TAX COLLECTIONS. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending September 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since April 1973.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.