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San Luis Obispo Visitors & Conference Bureau Incorporated

EIN 77-0221126 · Sn Luis Obisp, CA

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY.

Income
$9.3 million
Spending
$9.3 million
Employees
31
Volunteers
16
Highest pay
$404,278, cmo & incoming ceo/pres

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. IN FY 25, VISIT SLO CAL DEEPENED OUR INSIGHT INTO VISITORS' PERCEPTIONS THROUGH COMPREHENSIVE ETHNOGRAPHIC RESEARCH, WHICH INFORMED THE CREATION OF OUR NEW SLO CAL HERO BRAND CAMPAIGN, "TURNS WELL TAKEN." THIS CAMPAIGN WILL CAPTURE THE UNIQUE PACE OF OUR REGION, WHERE EVERY TURN CAN BRING DELIGHTFUL, UNEXPECTED MOMENTS.
  2. OUR SMALL BUT DYNAMIC SAN LUIS OBISPO COUNTY REGIONAL AIRPORT (SBP) SHATTERED RECORDS, HANDLING 746,764 PASSENGERS, A 13% INCREASE. OVER THE PAST DECADE, PASSENGER TRAFFIC HAS GROWN BY 144%. WE COLLABORATED WITH SBP ON A "LAST MILE" SURVEY TO IDENTIFY THE CHALLENGES IN CONNECTING TRAVELERS FROM THE AIRPORT TO ACCOMMODATIONS. THIS STUDY WILL INFORM WORK BEING DONE IN THE NEW FISCAL YEAR TO IDENTIFYING POTENTIAL SOLUTIONS. ADDITIONALLY, WE'VE MADE STRIDES IN ADVANCING A TOURISM INDUSTRY WORKFORCE STRATEGY AIMED AT INSPIRING THE NEXT GENERATION BY CONVENING A WORKING GROUP WITH LEADERS ACROSS SLO CAL.
  3. THROUGH OUR PARTNERSHIP WITH VISIT CALIFORNIA, WE LAUNCHED THE TOURISM EXCHANGE, MAKING SLO CAL EXPERIENCES BOOKABLE ONLINE AND BROADENING BOTH DOMESTIC AND INTERNATIONAL BUSINESS OPPORTUNITIES.AS WE CONCLUDE FY 25, OUR COMMITMENT TO STEWARDSHIP, AUTHENTICITY, INCLUSION AND EXCELLENCE REMAINS STEADFAST VALUES THAT DEFINE VISIT SLO CAL. WITH YOUR CONTINUED SUPPORT, WE EAGERLY ANTICIPATE BUILDING ON OUR SUCCESSES AND ELEVATING SLO CAL AS A SOUGHT-AFTER DESTINATION FOR TRAVELERS WORLDWIDE.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending June 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since August 1990.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.