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American Marketing Association Inc

EIN 76-0123025 · Houston, TX

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood75 out of 100GovernanceStrong91 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO BE THE MARKETING CONNECTION. AMA HOUSTON IS A SUPPORTIVE COMMUNITY OF VOLUNTEERS THAT CONNECT HOUSTON MARKETERS TO THE PEOPLE, RESOURCES, AND TOOLS THEY NEED TO SUCCEED.

Income
$213,208
Spending
$258,416
Spent on programs
72%
Reserves
16.8 months of spending
Largest source of income
fees for its services, 84%
Employees
0
Volunteers
65
Highest pay
$42,000, executive di

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 75 out of 100.

  • Reserves

    35 of 35

    Spendable reserves would cover 16.8 months of spending.

  • Debt

    20 of 20

    It owes 0% of what it owns.

  • Living within its means

    0 of 15

    Spending exceeded income by 21% of income.

  • Income trend

    5 of 15

    Income fell 16% on the year before.

  • Spending floor

    15 of 15

    72% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 91 out of 100.

  • Independent board

    25 of 25

    36 of 36 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    0 of 8

    Reports no written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $184,970 spent. THE HOUSTON CHAPTER OF THE AMERICAN MARKETING ASSOCIATION HAS BEEN SERVING MARKETING PROFESSIONALS FOR OVER 70 YEARS. IT WAS ORGANIZED AS THE HOUSTON BUSINESS FORUM IN 1949 AND AFFILIATED WITH THE AMA EFFECTIVE JULY 1, 1954. AMA HOUSTON IS THE AREAS LARGEST AND MOST ACTIVE PROFESSIONAL MARKETING ORGANIZATION AND ONE OF THE LARGEST CHAPTERS IN THE NATION. IT HELPS MARKETERS TO REMAIN COMPETITIVE IN TODAYS BUSINESS ENVIRONMENT THROUGH NETWORKING EVENTS, SPECIAL INTEREST GROUPS, AND REAL-WORLD EDUCATIONAL PROGRAMS.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Worth knowing.

    Not individually listed by the IRS as eligible, which is usual for local chapters covered by a parent organization's exemption. The master file records contributions to it as deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending June 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since July 1992.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.