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Finger Lakes Wine Country Tourism Marketing Association Inc

EIN 75-3090966 · Corning, NY

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES.

Income
$679,788
Spending
$731,377
Employees
2
Volunteers
0
Highest pay
$135,812, president

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. IN 2025, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. IN 2025, FINGER LAKES WINE COUNTRY LAUNCHED A NEWLY REDESIGNED WEBSITE, PROVIDING A FRESH, USER-FOCUSED PLATFORM TO INSPIRE TRAVEL ACROSS THE FIVE-COUNTY REGION OF CHEMUNG, SCHUYLER, STEUBEN, TIOGA, AND YATES. THE SITE FEATURES ENHANCED TRIP-PLANNING CONTENT, INCLUDING CURATED ITINERARIES, PARTNER LISTINGS, AND A COMPREHENSIVE, REGION-WIDE EVENTS CALENDAR THAT HIGHLIGHTS EXPERIENCES ACROSS ALL FIVE COUNTIES. WEBSITE ENGAGEMENT REMAINS A KEY PERFORMANCE INDICATOR FOR THE FLWC BRAND, WITH INCREASED PAGES PER VISIT AND STRONG USER INTERACTION SIGNALING HIGH INTENT AMONG POTENTIAL VISITORS AND REINFORCING THE SITE'S ROLE AS A PRIMARY DRIVER OF TRAVEL PLANNING AND REGIONAL AWARENESS.
  2. THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2025. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE GREW TO OVER 80.8K FOLLOWERS, WITH STRONG INCREASES IN REACH, ENGAGEMENT, AND SHARES YEAR OVER YEAR. INSTAGRAM CONTINUED TO BE A LEADING PLATFORM, GROWING TO APPROXIMATELY 22.2K FOLLOWERS WITH AN INCREASE OF 2,000 NEW FOLLOWERS IN 2025. FINGER LAKES WINE COUNTRY ALSO EXPANDED ITS PRESENCE ON TIKTOK, REACHING APPROXIMATELY 2,900 FOLLOWERS AND GENERATING OVER 300K VIEWS IN 2025, REINFORCING ITS ROLE AS A KEY DISCOVERY PLATFORM FOR NEW AUDIENCES.
  3. THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2025. THE CAMPAIGN RAN FROM APRIL THROUGH AUGUST IN THE TARGET MARKETS OF PHILADELPHIA, HARRISBURG, AND BUFFALO. THE GOAL OF THE CAMPAIGN WAS TO DRIVE TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED OVER 30.3 MILLION IMPRESSIONS. WEBSITE TRAFFIC IN 2025 TOTALED 277,020 SESSIONS, REFLECTING A STRATEGIC SHIFT TOWARD HIGHER-QUALITY, INTENT-DRIVEN VISITATION DESPITE LOWER OVERALL VOLUME. THE ORGANIZATION'S EMAIL MARKETING PROGRAM CONTINUED TO PERFORM STRONGLY, WITH AN AVERAGE OPEN RATE OF 34.4% AND A 3.0% CLICK-THROUGH RATE, AND TOTAL CLICKS INCREASED BY 31% YEAR OVER YEAR, INDICATING INCREASED ENGAGEMENT AND TRAVEL PLANNING INTEREST AMONG SUBSCRIBERS.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since August 2004.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.