Whole Heart Ministries Inc
Public records show a registered, tax-exempt organization in good standing.
Points to look into
- Raising each dollar of donations cost 84 cents.
These come from the organization's own tax return. There may be a good explanation; ask the charity.
What it says it does
THE MISSION OF WHOLE HEART MINISTRIES IS TO ENCOURAGE AND EQUIP CHRISTIAN PARENTS TO RAISE WHOLEHEARTED CHILDREN WHO WILL SERVE CHRIST AND HIS KINGDOM
- Income
- $311,211
- Spending
- $281,180
- Spent on programs
- 65%
- Reserves
- 29 months of spending
- Largest source of income
- fees for its services, 70%
- Employees
- 2
- Highest pay
- $102,377, executive dir.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Good: 85 out of 100. Higher than 64% of charities in its peer group (religion, $250k to $1m).
Reserves
35 of 35Spendable reserves would cover 29.0 months of spending.
Debt
20 of 20It owes 0% of what it owns.
Living within its means
15 of 15Income exceeded spending by 10% of income.
Income trend
15 of 15Income rose 1% on the year before.
Spending floor
0 of 1565% of spending went to programs and raising each dollar of donations cost 84 cents.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Weak: 41 out of 100. Higher than 20% of charities in its peer group (religion, $250k to $1m).
Independent board
5 of 252 of 5 voting board members are independent.
Conflict of interest policy
0 of 15Reports no written conflict of interest policy.
Whistleblower policy
0 of 8Reports no written whistleblower policy.
Record keeping policy
0 of 7Reports no written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
6 of 15Its accounts were not audited or reviewed by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- $144,928 spent. Whole Heart Ministries provides Christian and religious teaching and training to biblically encourage, equip, and enable followers through online, virtual, and personal ministries. WholeHeart.org, our ministry website, provides information and helpful content about the six ministry initiatives of Whole Heart Ministries: Sally Clarkson Ministry, Mom Heart Ministry, Storyformed Project, Family Faith Project, Lifegiving Family Project, and WholeHearted Learning. Visitors to the site can also join the Whole Heart email list currently 52,000 subscribers and become a ministry financial partner through our online giving platform. On SallyClarkson.com, visitors can sign up to receive her weekly blog and her weekly At Home with Sally podcast 29 million downloads since September 2015. On LifewithSally.com, Sally's subscription membership website for Christian women and mothers currently 1,600 members, members receive biblical instruction and spiritual encouragement and inspiration for personal faith, motherhood, and home life from new monthly content and from curated Legacy content from her 25 years of conferences and speaking. On social media, Sally has 89,000 followers on her professional Facebook account, and 140,000 followers on Instagram.
- $35,221 spent. Christian religious teaching and training through publishing and sales of books and resources. We encourage, equip, and enable followers through published books and resources by Whole Heart Press: currently 9 original books written by Clay and/or Sally that express or complement our exempt purpose as a ministry. In 2024 we did not publish any new books, but have 3 in process for 2025.
- $1,279 spent. We encourage, equip, and enable followers through events. During 2020 this program included Whole Heart International for home and parenting ministry in the UK. In 2025 we will add a UK Ministry Assistant to develop Mum Heart Ministry.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Worth knowing.
The IRS does not require this organization to file annual returns.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.