Dallas Convention & Visitors Bureau
Public records raise at least one point you should look into before giving.
What it says it does
OUR MISSION IS TO MARKET DALLAS GLOBALLY TO BENEFIT OUR COMMUNITY ANDVISITORS.
- Income
- $25.9 million
- Spending
- $24.2 million
- Employees
- 103
- Volunteers
- 425
- Highest pay
- $717,924, president & ceo
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- CITY SALES AND MARKETING:FISCAL YEAR 2025 (FY25) WAS MARKED BY SIGNIFICANT MILESTONES AND DEVELOPMENT IN DALLAS' FUTURE, UNDERSCORING A COMMITMENT TO ENHANCING THE CITY AS A PREMIER DESTINATION FOR BUSINESS AND LEISURE TRAVEL. IT WAS DEFINED BY THE PROGRESS OF SEVERAL KEY PROJECTS, SUCCESSFUL PARTNERSHIPS AND STRATEGIC EFFORTS, MOST NOTABLY THE ANNOUNCEMENT OF FIFA MATCHES AND THE CONTINUATION OF THE KAY BAILEY HUTCHISON CONVENTION CENTER MASTER PLAN, WHICH WILL CHANGE DALLAS' URBAN LANDSCAPE FOR DECADES TO COME. A KEY COMPONENT OF THE MASTER PLAN IS THE DEVELOPMENT OF A NEW CONVENTION CENTER THAT WILL PROVIDE AN INTEGRATED VERTICAL FOOTPRINT, ENHANCED SPACES AND A REDEVELOPED CONVENTION DISTRICT. TO ACCOMMODATE CONSTRUCTION, A PORTION OF THE CENTER CLOSED IN JULY 2025. THE VISIT DALLAS TEAM HAS SUCCESSFULLY BOOKED 68 DEFINITE CONVENTIONS IN THE NEW CONVENTION CENTER, REPRESENTING $1.75 BILLION IN FUTURE ECONOMIC IMPACT FOR 2029 AND BEYOND. THIS ENTHUSIASM UNDERSCORES THE STRONG DEMAND FOR DALLAS AS A CONVENTION DESTINATION.IN FY25, VISIT DALLAS BOOKED 1.3 MILLION ROOM NIGHTS FOR A TOTAL ECONOMIC IMPACT OF $1.55 BILLION. THE TEAM BOOKED 1,400 EVENTS, INCLUDING 19 CITYWIDES. IN FY25, VISIT DALLAS CONTINUED TO BUILD ON THE SUCCESS OF ITS NATIONAL LEISURE AND TRADE CAMPAIGN, CAUSE WE CAN, FURTHER AMPLIFYING THE CITYS MAVERICK, CAN-DO SPIRIT THROUGH TARGETED, HIGH-IMPACT MEDIA PLACEMENTS. GUIDED BY THE SMARI MARKET POTENTIAL MODEL, THE CAMPAIGN MAINTAINED A STRONG PRESENCE IN KEY REGIONAL DRIVE AND FLY MARKETS WHILE STRATEGICALLY EXPANDING INTO LARGER NATIONAL DMAS TO MAXIMIZE RETURN ON INVESTMENT. THIS YEARS RESULTS UNDERSCORE THE STRENGTH AND CONTINUED MOMENTUM OF THE CAUSE WE CAN CAMPAIGN. VISIT DALLAS ACHIEVED RECORD-SETTING EFFICIENCY WITH A $0.06 COST PER AWARE HOUSEHOLDDOWN FROM $0.19 IN FY24 AND $0.26 IN FY23. EXPANSION INTO LARGER MARKETS HAS CONTINUED TO YIELD STRONG RETURNS, AS THESE VISITORS TEND TO STAY LONGER AND SPEND MORE. THE OVERALL DIRECT IMPACT OF PAID MEDIA INCREASED BY MORE THAN 60% TO $307 MILLION, DRIVING 526,000 INFLUENCED ROOM NIGHTSUP FROM 382,000 FROM LAST FISCAL YEAR AND GENERATING A REMARKABLE ROI OF $159:1, UP FROM $148:1 THE PREVIOUS YEAR.ANOTHER EXCITING DEVELOPMENT IS THE CONTINUATION OF DALLAS INVOLVEMENT IN THE MICHELIN GUIDE TEXAS. THE MICHELIN GUIDE IS THE GOLD STANDARD IN CULINARY TOURISM, AND DALLAS INCLUSION WILL ELEVATE THE CITYS VIBRANT CULINARY SCENE, DIVERSE OFFERINGS, AND WORLD-CLASS CHEF COMMUNITY. THIS RECOGNITION POSITIONS DALLAS AS A PREMIER DINING DESTINATION ALONGSIDE AUSTIN, FORT WORTH, HOUSTON, AND SAN ANTONIO.
- EVENT PROCUREMENT AND HOSPITALITY:VISITORS TO DALLAS CONTRIBUTED $6.9 BILLION IN DIRECT SPENDING WITH A TOTAL IMPACT OF $10.9 BILLION TO THE CITY'S ECONOMY, GENERATING 60,000 JOBS. FY25 FOCUSED HEAVILY ON NEW BOOKING STRATEGIES FOR 2026-2029, DURING THE CONSTRUCTION PHASE OF THE NEW CONVENTION CENTER. THE PRIMARY FOCUS IS TO BOOST GROUP BUSINESS FOCUSING ON MINIWIDES AND SELF-CONTAINED BUSINESS WITH NEW INCENTIVES, COUNTERING THE REVENUE IMPACT ON THE CITY DURING THE CONSTRUCTION PERIOD. THIS KEY INITIATIVE INVOLVES COLLABORATING WITH TOP THIRD-PARTY MEETING PLANNING PARTNERS AND SELLING AVAILABLE DATES DURING THE CONSTRUCTION PERIOD BY OFFERING INCREASED INCENTIVES TO THEIR CUSTOMERS FOR CONFIRMED BUSINESS BETWEEN 2026-2029.IN FY25, DALLAS MADE BIG HEADLINES WHEN IT WAS SELECTED TO HOST THE INTERNATIONAL BROADCAST CENTER FOR THE FIFA WORLD CUP 2026. IN ADDITION TO WELCOMING THOUSANDS OF VISITORS, DALLAS WILL SERVE AS THE BROADCAST LOCATION FOR ALL THE MATCHES, PLACING THE CITY ON THE GLOBAL STAGE AND FURTHER BOOSTING ITS TOURISM INDUSTRY. THE WORLD CUP WILL NOT ONLY BRING ECONOMIC BENEFITS BUT ALSO ENHANCE DALLAS' INTERNATIONAL REPUTATION FOR YEARS TO COME.THIS YEAR, EVENTS BOOKED BY THE DALLAS SPORTS COMMISSION (DSC) WELCOMED OVER 990,000 ATTENDEES TO DALLAS. THESE RESULTS UNDERSCORED DALLAS' GROWING REPUTATION AS A PREMIER DESTINATION FOR SPORTS, TOURISM, AND MAJOR EVENTS.
- DTPID PROGRAM MANAGEMENT:PAID MEDIA PLACEMENTS EXECUTED THROUGH THE VISIT DALLAS TEAM DELIVERED MASSIVE REACH, OUTPERFORMING GOALS AND BENCHMARKS IN ALL KEY CATEGORIES AND RESULTING IN OVER 317 MILLION IMPRESSIONS IN FY25. DTPID-SPONSORED CONFERENCES AND TRADESHOWS WERE EXECUTED BY VISIT DALLAS TO AMPLIFY THE DALLAS BRAND. THESE EVENTS PRODUCED VITAL ONE-ON-ONE APPOINTMENTS WITH ACCESS TO IMPORTANT DECISION-MAKERS WHO DETERMINE THE PLACEMENT OF FUTURE EVENTS AND MEETINGS. THE DTPID EVENT MARKETING INCENTIVE PROGRAM, MANAGED BY VISIT DALLAS, CONTINUED TO SIGNIFICANTLY IMPACT OUR CULTURAL INSTITUTIONS BY INJECTING NEARLY $1.7 MILLION TO BENEFIT 87 ORGANIZATIONS, GENERATING OVER 260,000 REPORTED HOTEL ROOM NIGHTS.IN FY25, DTPID PROVIDED FUNDING TO SUPPORT MORE THAN 350 SITE VISITS AND FAMS - KEEPING DALLAS A TOP PLAYER IN WORLDWIDE DESTINATIONS - AS VISIT DALLAS BROUGHT TOUR OPERATORS, TRAVEL AGENTS, JOURNALISTS, AND EVENT PLANNERS TO DALLAS TO EXPERIENCE THE CITY FIRST-HAND.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending September 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since September 1994.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.