Better Business Bureau of North Central Texas Inc
Public records raise at least one point you should look into before giving.
What it says it does
OUR MISSION IS TO BE THE LEADER IN ADVANCING MARKETPLACE TRUST BY CREATING A COMMUNITY OF TRUSTWORTHY BUSINESSES, SETTING STANDARDS FOR MARKETPLACE TRUST AND ENCOURAGING BEST PRACTICES.
- Income
- $6.5 million
- Spending
- $6.7 million
- Employees
- 58
- Highest pay
- $392,758, president & ceo
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- Advertising review: This program dates from the origins of the BBB system in 1912. It consists of the systematic review of advertising in the North Central Texas area to determine compliance with the BBB code of advertising. The purpose is to promote trust in advertising, enhance the believability of advertising, and maintain a level of playing field for all advertisers. The BBB contacts advertisers about questionable claims, seeking substantiation or modification of the claim in question. All members are required to adhere to the BBB code, and non-members are also asked to do so. Non-compliance is detailed in the BBB reports and ratings are affected adversely. In 2024, there were 107 ad review investigations.
- Reporting on companies' performance: this program consists of preparing and issuing reports on some 149,000 area companies' customer experience records. These records consist of their complaint-resolution records for the last three years, and any record of law enforcement actions relating to marketplace issues, and adherence to the BBB code of advertising. Companies are issued grades ranging from A+ to F, based on elements identified in our files. The purpose of this program is to steer consumers toward reputable firms, and away from fly-by-night and dishonest operations. A total of 5,591,538 reports were accessed by the public without charge in 2024.
- Dispute resolution: this program is engaged in the conciliation and arbitration of complaints filed by consumers against area companies. The purpose is to resolve differences between companies and their customers in an effort to restore trust in the marketplace. We accomplish that purpose by accepting complaints without charge, contacting the company for response, inviting customers rebuttals when warranted, and closing complaints as resolved, unresolved, or unjustified. In 2024, we processed 132,061 complaints and customer reviews in this fashion, with a 88.5% resolution rate. Collectively, the BBB system is the largest out-of-court dispute resolution mechanism in the nation.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since November 1934.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.