New Orleans & Company
Public records raise at least one point you should look into before giving.
What it says it does
THE MISSION OF NEW ORLEANS & COMPANY IS TO INSPIRE, PROMOTE AND ENCOURAGE TRAVEL TO OUR CITY FOR THE ECONOMIC, SOCIAL AND COMMUNITY BENEFIT OF NEW ORLEANS AND ITS PEOPLE. THROUGH MARKETING, PUBLIC RELATIONS, DIRECT SALES TO LEISURE TRAVELERS, FOREIGN AND DOMESTIC, AND THROUGH GROUP SALES OF CONFERENCES, CONVENTIONS, MEETINGS AND BUSINESS EVENTS, WE SEEK TO GENERATE REVENUE FOR BUSINESSES AND FOR LOCAL AND STATE GOVERNMENT TO SUPPORT AND SUSTAIN JOBS AND TO HELP ADDRESS CHALLENGES TO HIGH QUALITY OF LIFE BY BUILDING A STRONGER COMMUNITY IN WHICH TO LIVE, WORK AND BE EDUCATED.NEW ORLEANS & COMPANY'S CORE SERVICES ARE TO ENSURE ADEQUATE VISITATION TO SUPPORT RESTAURANTS, RETAIL ESTABLISHMENTS, ACCOMMODATIONS, CULTURAL ATTRACTIONS AND ALL OTHER BUSINESSES THROUGHOUT THE CITY, REGION AND STATE. NEW ORLEANS & COMPANY ALSO PROVIDES FUNDING TO OTHER ORGANIZATIONS TO SUPPORT THEIR INITIATIVES FOR THE ONGOING AND CONTINUED SAFETY AND QUALITY OF LIFE FOR BOTH RESIDENTS AND VISITORS.
- Income
- $61.0 million
- Spending
- $47.3 million
- Employees
- 230
- Volunteers
- 0
- Highest pay
- $821,291, president/ceo
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- NEW ORLEANS & COMPANY'S SALES AND SERVICES TEAMS SELL, MARKET,CONFERENCES, CONVENTIONS, CORPORATE MEETINGS AND MAJOR EVENTS. TEAMMEMBERS TRAVEL THROUGHOUT THE UNITED STATES AND BEYOND YEAR-ROUNDMEETING WITH PLANNERS AND DECISION MAKERS ACTIVELY BIDDING COMPETITIVELY WITH OTHER DESTINATIONS. NUMEROUS MAJOR EVENTS HOSTED IN NEW ORLEANS & COMPANY COMMUNICATIONS & PUBLIC RELATIONS TEAM FOCUSES ON NEW ORLEANS AS A RESULT OF THESE EFFORTS INCLUDE NCAA/FINAL FOUR, SUPER BOWL, ESSENCE, MISS UNIVERSE AND SUGAR BOWL ALONG WITH MANY OTHERS. THEY ATTEND NUMEROUS INDUSTRY SHOWS TO SHOWCASE AND PROMOTE NEW ORLEANS AS A DESTINATION AND BRING IN CUSTOMERS FROM ALL OVER THE WORLD TO SCOUT AND SITE HOTELS, RESTAURANTS, VENUES, AND MANY OTHER ORGANIZATIONS WITHIN THE HOSPITALITY (CONTINUED ON SCHEDULE O) INDUSTRY. NEW ORLEANS & COMPANY CONTACTS MANY ASSOCIATIONS AND CORPORATE BUSINESSES TO SOLICIT FACILITIES IN NEW ORLEANS; 81 CONVENTIONS AND MEETINGS WERE BOOKED BY NEW ORLEANS & COMPANY IN 2024. THE CONVENTION & SALES TEAM BOOKED A TOTAL OF 1,432,557 ROOM NIGHTS IN 2024.LEISURE TOURISM SALES NEW ORLEANS & COMPANY'S LEISURE SALES TEAM SELL, MARKET, ADVERTISE AND PROMOTE TRAVEL TO NEW ORLEANS AS A DESTINATION FOR GROUP TRAVEL WHICHINCLUDES SALES AND PROMOTION TO TRAVEL AGENTS, MOTORCOACH BUS GROUPS,CLASS, MILITARY AND FAMILY REUNIONS, CHURCH AND YOUTH GROUPS, WEDDINGS, BACHELOR/BACHELORETTE GATHERINGS, GIRLS' WEEKENDS, AND ANY OTHER REASON TO VISIT NEW ORLEANS. THE LEISURE SALES TEAM ALSO WORKS WITH REPRESENTATIVES IN UNITED KINGDOM, GERMANY, FRANCE, INDIA, MEXICO AND OTHER COUNTRIES PERIODICALLY TO PROMOTE NEW ORLEANS AS A DESTINATION FOR INTERNATIONAL VISITORS. PARTNERSHIPS, WHICH INCLUDE MARKETING AND ADVERTISING, ARE ALIGNED WITH BRITISH AIRWAYS TO CONTINUE TO PROMOTE FLIGHTS TO AND FROM NEW ORLEANS ALONG WITH CRUISE LINES TO MAINTAIN SHIPS AT PORT FOR ALL TO SAIL FROM OUR GREAT CITY OF NEW ORLEANS.NEW ORLEANS & COMPANY PROVIDED ASSISTANCE TO 10,446 TRAVEL AGENTS IN 2024 AND BOOKED A TOTAL OF 566,268 ROOM NIGHTS.
- NEW ORLEANS & COMPANY COMMUNICATIONS & PUBLIC RELATIONS TEAM FOCUSES ON RELATIONSHIP BUILDING WITH JOURNALISTS AND INFLUENCERS, BOTH DOMESTIC AND INTERNATIONAL, ALONG WITH ASSISTING ALL FACETS OF THE MEDIA IN ORDER TO MAINTAIN POSITIVE COVERAGE OF NEW ORLEANS AS A TRAVEL DESTINATION.NEW ORLEANS & COMPANY ASSISTED MEDIA AROUND THE WORLD FOR A TOTAL RESULT OF 1,592 ASSISTED IN 2024.
- EXTERNAL AFFAIRS & MEMBERSHIPNEW ORLEANS & COMPANY'S MEMBERSHIP CONSISTS OF 1,076 BUSINESSES AND OPENS THE DOORS TO NEW MARKETING IDEAS, NETWORKING, BUSINESS OPPORTUNITIES AND INDUSTRY RESEARCH... AND THAT'S JUST A FEW OF THE BENEFITS AVAILABLE TO OUR MEMBERS.OUR MEMBERS ENCOMPASS ALL FACETS OF INDUSTRY, FROM HOTELS, BED & BREAKFASTS, RESTAURANTS AND NIGHTCLUBS, TOURS AND ATTRACTIONS TO TRANSPORTATION AND BUSINESS SERVICES. MEMBERSHIP CONCENTRATES ON NETWORKING, JOB FAIRS, HEALTH FAIRS, HOSPITALITY TRAINING, SUSTAINABILITY AND MANY OTHER INITIATIVES. (CONTINUED ON SCHEDULE O) NEW ORLEANS & COMPANY'S EXTERNAL AFFAIRS IS FOCUSED ON COMMUNITY RELATIONS SPONSORING AND FUNDING MANY ORGANIZATIONS WITHIN THE HOSPITALITY INDUSTRY SUCH AS FESTIVALS AND OTHERS TO DEVELOP NEW PRODUCT.NEW ORLEANS & COMPANY PRINTS AND DISTRIBUTES BROCHURES AND MAPS WHICHPROVIDE INFORMATION ABOUT THE VARIOUS POINTS OF INTEREST AND EVENTSHAPPENING IN NEW ORLEANS. IN 2024, APPROXIMATELY 1,405,890 BROCHURES WERE CIRCULATED.LEISURE MARKETINGNEW ORLEANS & COMPANY MARKETS TO CONSUMERS VIA PRINT AND DIGITAL ADVERTISING, TELEVISION, RADIO, BILLBOARDS, WEBSITE, SOCIAL MEDIA AND MANY OTHER AVENUES TO ATTRACT VISITORS TO THE CITY OF NEW ORLEANS. THEIR EFFORTS DRIVE CONSUMERS TO NEW ORLEANS & COMPANY'S WEBSITE ULTIMATELY GENERATING BOOKINGS FROM GUESTS ALL OVER THE WORLD TO VISIT AND STAY IN THE NEW ORLEANS AREA.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since March 1962.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.