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Wine Market Council

EIN 68-0344776 · Yountville, CA

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

The Mission of Wine Market Council is to be the leader in forward-looking market research on U.S. wine consumer purchasing habits, attitudes and trends.

Income
$419,075
Spending
$397,460
Employees
2
Volunteers
23
Highest pay
$72,200, president

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (2)
  1. DIRECT RESEARCH COSTS - FEES PAID TO OUTSIDE VENDORS AND CONTRACTORS PROVIDING SERVICES INCLUDING THE FIELDING OF SURVEYS, SUPPLYING QUALIFIED RESPONDENTS TO SURVEYS, AND RELATED SUPPORT SERVICES FOR THE RESEARCH INITIATIVES CONDUCTED OR DIRECTED BY WINE MARKET COUNCIL DURING THE FISCAL YEAR INCLUDING DEVELOPMENT, DESIGN, ANALYSIS, AND REPORTING.
  2. PRESENTATION AND DISSEMINATION OF RESEARCH FINDINGS - ANNUAL PRESENTATION OF WMC RESEARCH PROJECTS AND FINDINGS TO MEMBERS AND INDUSTRY AS WELL AS CONTRACTOR WORK, SERVICES AND STAFF HOURS DEVOTED TO DISSEMINATE RESEARCH AND PRESENT THE RESEARCH PROJECTS UNDERTAKEN BY WINE MARKET COUNCIL DURING THE FISCAL YEAR. WMC CONTINUES TO PRODUCE WEBINARS, AND HELD AN INPERSON RESEARCH CONFERENCE AND MEMBERSHIP MEETING.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending June 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since November 1996.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.