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Visit Napa Valley Inc

EIN 68-0217381 · Napa, CA

Public records raise at least one point you should look into before giving.

What it says it does

The mission of Visit Napa Valley is to promote, protect, and enhance the Napa Valley destination.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)

Visit Napa Valley, Inc. is a Not-for-Profit organization that leads countywide tourism marketing and sales efforts, targeting specific segments of visitors, as well as specific times of the week, for visitation. Attracting both leisure and group/business travelers is important for visit napa valley to achieve its strategic objectives.
Visit Napa Valley's efforts since 2010 have resulted in an increase in marketing partners - from six paying to 400 paying partners. In addition, not-for-profit (non-paying) partnerships have grown from fewer than five to more than 40, including all five chambers of Commerce and city councils, as well as napa county board of supervisors.
In 2023, Napa Valley welcomed 3.7 million visitors, contributing significantly to the local economy. The visitor economy generated $107 million in tax revenue for community services, a 26% increase from 2018. Total visitor spending reached $2.5 billion, with overnight hotel guests accounting for 66% of that amount. Direct visitor spending saw a 13% increase, while tax revenue grew by 26% compared to 2018. On an average day, visitor spending totaled $7 million. As the second-largest employer in Napa County, the tourism industry supports 16,000 jobs, reinforcing its vital role in the community.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate

Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since September 1990.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.