Great Kids Inc
Public records show a registered, tax-exempt organization in good standing.
Points to look into
- Raising each dollar of donations cost 3359 cents.
These come from the organization's own tax return. There may be a good explanation; ask the charity.
What it says it does
CREATING AND DELIVERING QUALITY PRODUCTS AND SERVICES THAT SHAPE A WORLD WHERE ALL PARENTS AND CAREGIVERS ARE COMPETENT IN THEIR ABILITY TO NURTURE CHILDREN IN THEIR EARLY CHILDHOODS TODAY, TOMORROW, AND FOR GENERATIONS TO COME.
- Income
- $3.3 million
- Spending
- $3.8 million
- Spent on programs
- 64%
- Reserves
- 12.4 months of spending
- Largest source of income
- other income, 70%
- Employees
- 30
- Volunteers
- 10
- Highest pay
- $171,811, chief executive officer
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Fair: 60 out of 100. Higher than 31% of charities in its peer group (human services, $1m to $10m).
Reserves
35 of 35Spendable reserves would cover 12.4 months of spending.
Debt
20 of 20It owes 9% of what it owns.
Living within its means
0 of 15Spending exceeded income by 16% of income.
Income trend
5 of 15Income fell 13% on the year before.
Spending floor
0 of 1564% of spending went to programs and raising each dollar of donations cost 3359 cents.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100. Higher than 65% of charities in its peer group (human services, $1m to $10m).
Independent board
25 of 2510 of 10 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- $2.4 million spent. GREAT KIDS, INC. IS A NON-PROFIT THAT ACTS AS A RESOURCE CLEARINGHOUSE AND A PROVIDER OF EARLY CHILDHOOD EDUCATION CURRICULUM, TRAINING AND SKILLS INSTRUCTION FOR THE ORGANIZATIONS AND AGENCIES IT SERVICES. THESE ORGANIZATIONS AND AGENCIES INCLUDE STATE, LOCAL, AND PROVINCIAL GOVERNMENT DEPARTMENTS OF HEALTH, HUMAN SERVICES, AND EDUCATION, AS WELL AS OTHER VARIOUS COMMUNITY-BASED NOT-FOR-PROFIT ORGANIZATIONS. DURING THE 2025 FISCAL YEAR, GREAT KIDS, INC. HAS TRAINED 2,960 PROFESSIONALS (INCLUDING SUPERVISORS, MANAGERS, COACHES, PARENT FACILITATORS, HOME VISITORS, EDUCATORS, ASSESSMENT STAFF, ETC.). THE TOTAL NUMBER OF FAMILIES SERVED BY THOSE 2,960 INDIVIDUALS IS ESTIMATED TO BE 43,152. IT IS ESTIMATED THAT SINCE ITS INCEPTION, GREAT KIDS, INC. HAS IMPACTED 33,506 PROFESSIONALS AND 3,119,090 FAMILIES.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since February 2000.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.