National Storytelling Association
Public records show a registered, tax-exempt organization in good standing.
What it says it does
TO CREATIVELY APPLY THE POWER OF STORYTELLING TO ENRICH THE HUMAN EXPERIENCE AND ENHANCE THE QUALITY OF LIFE BY ADDRESSING THE CHALLENGES AND OPPORTUNITIES IN TODAY'S SOCIETY AND TO INFUSE STORYTELLING INTO THE MAINSTREAM OF SOCIETY-BUILDING PUBLIC AWARENESS, GREATER CREDIBILITY, AND WIDER AUDIENCES FOR STORYTELLING AMONG THE GENERAL PUBLIC.
- Income
- $982,394
- Spending
- $1.3 million
- Spent on programs
- 76%
- Reserves
- 8.5 months of spending
- Largest source of income
- donations and private grants, 57%
- Employees
- 22
- Volunteers
- 50
- Highest pay
- $76,868, president
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Fair: 53 out of 100. Higher than 21% of charities in its peer group (arts and culture, $250k to $1m).
Reserves
28 of 35Spendable reserves would cover 8.5 months of spending.
Debt
10 of 20It owes 39% of what it owns.
Living within its means
0 of 15Spending exceeded income by 33% of income.
Income trend
0 of 15Income fell 36% on the year before.
Spending floor
15 of 1576% of spending went to programs and raising each dollar of donations cost 11 cents.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Good: 70 out of 100. Higher than 46% of charities in its peer group (arts and culture, $250k to $1m).
Independent board
25 of 2510 of 10 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
0 of 8Reports no written whistleblower policy.
Record keeping policy
0 of 7Reports no written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
0 of 10Did not give the board a copy of this return before filing it.
Pay set independently
0 of 5Reports no independent review process for its chief executive's pay.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- $917,299 spent. THE ANNUAL STORYTELLING FESTIVAL WHICH FEATURES PERFORMANCES AND CONCERTS FROM A VARIETY OF FEATURED STORYTELLERS. HISTORICALLY, THE ANNUAL EVENT IS HELD IN HISTORIC JONESBOROUGH, TENNESSEE. HOWEVER, DUE TO THE COVID-19 PANDEMIC, THIS EVENT WAS CONVERTED TO A ONLINE EVENT WITH LIVE STREAMING. THE ANNUAL STORYTELLING FESTIVAL WAS TO BE HELD IN OCTOBER OF 2024 BUT WAS CANCELLED DUE TO THE DEVASTATION AND DESTRUCTION CAUSED BY HURRICANE HELENE THAT HIT THE REGION IN LATE SEPTEMBER OF 2024.
- $19,302 spent. PROGRAM DEVELOPMENT INCLUDING CREATION AND DEVELOPMENT OF STORYTELLING PROGRAMS, PROJECTS AND TEACHING AIDS.
- $49,646 spent. STORYTELLING LIVE PROGRAM FEATURING STORYTELLERS PERFORMING CONCERTS AT THE STORYTELLING CENTER IN HISTORIC JONESBOROUGH, TENNESSEE. THE STORYTELLING LIVE PROGRAM WAS A LIVE IN-PERSON PROGRAM. THIS PROGRAM DID ENTAIL ONE VIRTUAL STREAMING EVENT EACH WEEK FOR THOSE UNABLE TO TRAVEL.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since May 1979.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.