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Better Business Bureau Inc

EIN 61-0417092 · Louisville, KY

Public records raise at least one point you should look into before giving.

LegitimacyCautionRegistration and standingFinancial healthNot ratedToo small or too little detailGovernanceNot ratedToo small or too little detailImpact evidenceDescribes programsHow well its results are evidenced

What it says it does

THE ORGANIZATION'S PURPOSE IS TO PROMOTE AND ASSIST IN MAINTAINING TRUTH, HONESTY AND ACCURACY IN ADVERTISING, SELLING AND SERVICE PRACTICES AND TO HELP INCREASE JUSTIFIED PUBLIC CONFIDENCE IN THE PRINTED AND SPOKEN WORD OF BUSINESS. THE ORGANIZATION ALSO SEEKS TO ADVOCATE AND ASSIST IN MAINTAINING FAIR COMPETITION AMONG BUSINESSES AND TO PROMOTE INTEGRITY IN THE MARKETPLACE' IN THE SPIRIT OF SELF-REGULATION OF PRIVATE BUSINESS IN A FREE ENTERPRISE SOCIETY AND TO INFORM AND EDUCATE THE PUBLIC AS TO THE DIFFERENCE BETWEEN HONEST AND LEGITIMATE ADVERTISING, SELLING AND SOLICITING PRACTICES, AND THOSE WHICH ARE MISLEADING, DISHONEST AND IMPROPER AND TO PROTECT THE PUBLIC FROM BEING MISLED BY PERSONS USING UNFAIR ADVERTISING, SELLING OR SOLICITING PRACTICES BY ALL PROPER MEANS, INCLUDING RENDERING REPORTS ON REQUEST WITH RESPECT TO INDIVIDUAL BUSINESSES AND NON-PROFIT ORGANIZATIONS.

Income
$2.7 million
Spending
$2.6 million
Employees
23
Volunteers
0
Highest pay
$187,251, president/ceo

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Financial health

We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Governance

This return does not answer enough of the governance questions to score.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $2.4 million spent. THE BETTER BUSINESS BUREAU, INC. WAS ESTABLISHED TO PROMOTE INTEGRITY AND CREATE CONFIDENCE IN ADVERTISING, SELLING AND OTHER PHASES OF BUSINESS.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Caution.

    The IRS master file records contributions to this 501(c)(6) business league as not deductible.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since March 1948.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.