Tampa Bay Convention & Visitors Bureau Inc
Public records raise at least one point you should look into before giving.
What it says it does
To market and promote the Hillsborough County destination to tourists nationally and internationally.
- Income
- $41.6 million
- Spending
- $37.2 million
- Employees
- 95
- Volunteers
- 24
- Highest pay
- $700,815, president/ceo
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (1)
- Visit Tampa Bay is the destination marketing and leadership organization for Hillsborough County, Florida, whose mission is to create economic impact by increasing visitation and visitor spending throughout the destination. For FY25, Visit Tampa Bay continued implementing strategic sales initiatives, along with integrated marketing and public relations campaigns that directly contributed to the local community's economic development, business climate, and quality of life.(continued on Schedule O) Visit Tampa Bay is a partner-based economic development organization, serving just under 1000 local businesses through sales and marketing opportunities, including sales leads, client referrals, cooperative marketing programs, and promotional exposure that allows partners to benefit from the $9.5 billion in total (direct, indirect, and induced) economic impact generated by visitor spending. Tourism generated $6.0 billion in direct visitor spending across Hillsborough County during FY25. The fiscal impact of Visit Tampa Bay's efforts reaches local hotels, restaurants, attractions, cultural institutions, museums, shopping centers, airports, cruise lines, parks, transportation providers, and countless other tourism-related businesses. In addition, tourism indirectly supports a wide range of local industries, including distributors, dry cleaners, grocery stores, gas stations, and numerous small businesses throughout the community. During FY25, Visit Tampa Bay continued executing a full-funnel marketing strategy designed to inspire travel, convert prospective visitors into booked travelers, and build long-term destination demand. Through targeted domestic and international advertising, public relations, digital marketing, and content campaigns, the organization strengthened Tampa Bay's position as one of the nation's premier travel destinations. Visit Tampa Bay also generated significant earned media exposure in key domestic and international markets while driving visitation through strategic partnerships and destination storytelling. Visit Tampa Bay hosted meetings and conventions that generated substantial economic impact for Hillsborough County. Working collaboratively with the Tampa Convention Center, area hotels, and local venues, the convention sales team continued aggressive sales outreach through industry trade shows, sales missions, client events, familiarization tours, and cooperative marketing initiatives while securing future business that will generate continued economic benefits for the destination. These collective efforts helped attract more than 28 million visitors to Hillsborough County during FY25, generating $6.0 billion in direct visitor spending and $9.5 billion in total economic impact. Tourism supported nearly 62,000 local jobs and generated approximately $691 million in state and local tax revenues, helping fund essential public services while strengthening the local economy and enhancing the quality of life for residents.
Source: Form 990 for the year ending September 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending September 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since April 1986.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.