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Association for Consumer Research

EIN 58-1300867 · Duluth, MN

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthStrong93 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

TO ADVANCE CONSUMER RESEARCH AND FACILITATE THE EXCHANGE OF SCHOLARLY INFORMATION AMONG MEMBERS OF ACADEMIA, INDUSTRY, AND GOVERNMENT WORLDWIDE. ONE OF THE KEY FUNCTIONS OF ACR IS TO FACILITATE THE GROWTH AND ADVANCEMENT OF THE FIELD OF CONSUMER RESEARCH.

Income
$1.5 million
Spending
$1.3 million
Spent on programs
90%
Reserves
11 months of spending
Largest source of income
fees for its services, 85%
Employees
3
Highest pay
$59,760, executive di

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Strong: 93 out of 100. Higher than 77% of charities in its peer group (public benefit, $1m to $10m).

  • Reserves

    28 of 35

    Spendable reserves would cover 11.0 months of spending.

  • Debt

    20 of 20

    It owes 6% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 11% of income.

  • Income trend

    15 of 15

    Income rose 13% on the year before.

  • Spending floor

    15 of 15

    90% of spending went to programs and raising each dollar of donations cost 0 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 70% of charities in its peer group (public benefit, $1m to $10m).

  • Independent board

    25 of 25

    9 of 9 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $1.2 million spent. ACR HOSTS AN ANNUAL ACR CONFERENCE FOR ITS MEMBERS AND CO-SPONSORS AN INTERNATIONAL CONFERENCE THAT ROTATES BETWEEN EUROPE, ASIA-PACIFIC, AND LATIN AMERICA REGIONS. ACR ALSO PUBLISHES ADVANCES IN CONSUMER RESEARCH, WHICH HIGHLIGHTS THE CUTTING-EDGE RESEARCH PRESENTED AT THESE CONFERENCES. STARTING IN 2008, ACR ESTABLISHED A SMALL GRANT PROGRAM THAT SUPPORTS RESEARCH EFFORTS CONSISTENT WITH THE GOALS OF THE ORGANIZATION. ACR ADMINISTERS THE DISSERTATION AWARDS THAT ARE FUNDED BY THE SHETH FOUNDATION. THE ACR PUBLISHES THE JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH, A QUARTERLY PEER-REVIEWED JOURNAL PROVIDING THEMATIC EXPLORATIONS OF CONSUMER BEHAVIOR TOPICS.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since November 1977.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

  7. Could it be confused with another charity? Worth knowing.

    A much larger organization has a similar name: American Association for Cancer Research (Philadelphia, PA), EIN 23-6251648. If that is the one you meant, check the EIN before giving.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.