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Peach Bowl Inc

EIN 58-1052332 · Atlanta, GA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthStrong100 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

PEACH BOWL INC.'S MISSION IS TO POSITIVELY IMPACT PEOPLE'S LIVES BY CELEBRATING COLLEGE ATHLETICS THROUGH BEST-IN-CLASS EVENTS THAT CREATE CHARITABLE DONATIONS, SCHOLARSHIPS, ECONOMIC IMPACT, AND MEMORABLE EXPERIENCES. PEACH BOWL INC. IS PROUD TO BE THE MOST CHARITABLE COLLEGE FOOTBALL BOWL ORGANIZATION IN THE COUNTRY.

Income
$43.3 million
Spending
$32.3 million
Spent on programs
93%
Reserves
29.8 months of spending
Largest source of income
fees for its services, 90%
Employees
27
Volunteers
537
Highest pay
$958,755, ceo and president

Source: Form 990 for the year ending May 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Strong: 100 out of 100. Higher than 88% of charities in its peer group (recreation and sports, $10m to $100m).

  • Reserves

    35 of 35

    Spendable reserves would cover 29.8 months of spending.

  • Debt

    20 of 20

    It owes 6% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 25% of income.

  • Income trend

    15 of 15

    Income rose 49% on the year before.

  • Spending floor

    15 of 15

    93% of spending went to programs.

Source: Form 990 for the year ending May 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 46% of charities in its peer group (recreation and sports, $10m to $100m).

  • Independent board

    25 of 25

    15 of 16 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending May 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $14.6 million spent. THE AFLAC KICKOFF GAME AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS. THE AFLAC KICKOFF GAME IS A NEUTRAL SITE COLLEGE FOOTBALL GAME PLAYED AT THE BEGINNING OF EVERY SEASON. IN THE FISCAL YEAR ENDING MAY 31, 2025, PEACH BOWL, INC HOSTED THE AFLAC KICKOFF GAME AND CONTRIBUTED A TOTAL OF $10,100,000 VIA GAME PARTICIPATION PAYOUTS AND SCHOLARSHIP FUNDS TO THE UNIVERSITY OF GEORGIA AND CLEMSON UNIVERSITY.
  2. $14.4 million spent. THE CHICK-FIL-A PEACH BOWL AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA FOOTBALL COMPETITION AND TO SUPPORT COLLEGE EDUCATION THROUGH SCHOLARSHIP DONATIONS, AND TO SUPPORT CHILDREN'S HEALTH INITIATIVES, DISASTER RELIEF, AND OTHER DESERVING CHARITABLE ORGANIZATIONS IN OUR COMMUNITY AND IN THE COMMUNITIES OF OUR PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2025, PEACH BOWL INC DONATED $500,000 TO AMERICAN NATIONAL RED CROSS, $421,528 TO CHILDRENS HEALTHCARE OF ATLANTA, $150,000 TO THE COLLEGE FOOTBALL PLAYOFF FOUNDATION, $100,000 TO GEORGIA LIONS LIGHTHOUSE FOUNDATION, $50,000 EACH TO THE SCHOLARSHIP FUNDS AT THE UNIVERSITY OF TEXAS AND ARIZONA STATE UNIVERSITY, AND $60,056 TO VARIOUS OTHER CHARITABLE ORGANIZATIONS.
  3. $1.0 million spent. THE SOUTHERN COMPANY PEACH BOWL CHALLENGE GOLF TOURNAMENT AND ITS CHARITABLE GIVING PLATFORM WERE CREATED TO FOSTER & PROMOTE NCAA COMPETITION AND TO PROVIDE FINANCIAL SUPPORT TO CHARITABLE ORGANIZATIONS IN OUR COMMUNITY, AND IN THE COMMUNITIES OF THE PARTICIPATING UNIVERSITIES. IN THE FISCAL YEAR ENDING MAY 31, 2025, THE SOUTHERN COMPANY PEACH BOWL CHALLENGE EVENT DONATED A TOTAL OF $310,050 TO VARIOUS CHARITABLE ORGANIZATIONS AS SELECTED BY THE FOOTBALL COACHES PARTICIPATING IN THE EVENT.

Source: Form 990 for the year ending May 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending May 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since April 1970.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.

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