Richmond Metropolitan Convention & Vistors Bureau
Public records raise at least one point you should look into before giving.
What it says it does
GROW THE ECONOMY OF THE RICHMOND REGION BY ATTRACTING CONVENTIONS, MEETINGS, SPORTS TOURNAMENTS, AND VISITORS WHILE ENSURING THAT THEY ALL HAVE AN UNFORGETTABLE EXPERIENCE. SHARE A PASSION FOR THE RICHMOND REGION WITH THE WORLD.
- Income
- $19.2 million
- Spending
- $13.7 million
- Employees
- 55
- Highest pay
- $279,391, president/ce
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (5)
- $3.7 million spent. TOURISM COMMUNICATIONS - THE LOCAL TOURISM INDUSTRY ADDED 326 JOBS IN 2024, NOW TOTALING 29,631 POSITIONS. THE REGION WELCOMED OVER 18.3 MILLION VISITORS DURING THE YEAR WHO SPENT 3.93 BILLION, A 4.7% INCREASE OVER 2023. MANY OF THE VISITORS ARE TOURISTS. SPORTS TOURISM ACCOUNTED FOR 77% OF THE HOTEL ROOM NIGHTS. THE TOURISM IMPROVEMENT DISTRICT COMPLETED ITS SECOND YEAR OF OPERATION, APPROVING 119 EVENT INCENTIVES, BOOKING 21 MORE EVENTS, CREATING A 12% INCREASE IN CONTRACTED ROOM NIGHTS AND A 17 MILLION INCREASE IN ESTIMATED ECONOMIC IMPACT FROM 2023. THE PROMOTION OF THE DESTINATION IS THROUGH HOSTING TRAVEL WRITERS, ATTENDING TRADE SHOWS, MEETING WITH TOUR OPERATORS AND BUS COMPANIES. RICHMOND REGION TOURISM PRODUCES MAPS, VISITORS GUIDES, NEWSLETTERS AND MAINTAINS A WEBSITE IN ORDER TO PROMOTE THE DESTINATION. TOURISM COMMUNICATIONS - THE LOCAL TOURISM INDUSTRY ADDED 326 JOBS IN 2024, NOW TOTALING 29,631 POSITIONS. THE REGION WELCOMED OVER 18.3 MILLION VISITORS DURING THE YEAR WHO SPENT 3.93 BILLION, A 4.7% INCREASE OVER 2023. MANY OF THE VISITORS ARE TOURISTS. SPORTS TOURISM ACCOUNTED FOR 77% OF THE HOTEL ROOM NIGHTS. THE TOURISM IMPROVEMENT DISTRICT COMPLETED ITS SECOND YEAR OF OPERATION, APPROVING 119 EVENT INCENTIVES, BOOKING 21 MORE EVENTS, CREATING A 12% INCREASE IN CONTRACTED ROOM NIGHTS AND A 17 MILLION INCREASE IN ESTIMATED ECONOMIC IMPACT FROM 2023. THE PROMOTION OF THE DESTINATION IS THROUGH HOSTING TRAVEL WRITERS, ATTENDING TRADE SHOWS, MEETING WITH TOUR OPERATORS AND BUS COMPANIES. RICHMOND REGION TOURISM PRODUCES MAPS, VISITORS GUIDES, NEWSLETTERS AND MAINTAINS A WEBSITE IN ORDER TO PROMOTE THE DESTINATION.
- $4.3 million spent. CONVENTIONS - ACTIVELY SOLICITING GROUPS TO HOLD STATE, REGIONAL OR NATIONAL MEETINGS IN THE RICHMOND REGION. IN FISCAL YEAR 2024-2025 THE ORGANIZATION BOOKED 249 EVENTS THAT GENERATED 176.5 MILLION IN ECONOMIC IMPACT, BOTH INCREASES OVER 2023 (232 EVENTS, 146 MILLION).
- $1.0 million spent. COMMUNITY RELATIONS - THE COMMUNITY RELATIONS DEPARTMENT FORMED IN 2012 TO INCREASE RICHMOND REGION TOURISM'S RELEVANCY LOCALLY BY ESTABLISHING A SOLID, WELL-REGARDED PRESENCE FOR RICHMOND REGION TOURISM IN THE LOCAL COMMUNITY. THE DEPARTMENT DRIVES MEETING AND CONVENTION BUSINESS BY GENERATING INTEREST WITHIN THE RICHMOND REGION, SUPPORTS LEISURE TRAVEL BY ENHANCING THE VISITOR EXPERIENCE AND AUGMENTS THE ORGANIZATION'S BUDGET BY SECURING SPONSORSHIPS AND PARTNERSHIPS.
- $2.6 million spent. VISITOR CENTERS - DURING THE YEAR, RICHMOND REGION TOURISM MANAGED TWO VISITOR CENTERS IN THE RICHMOND AREA 1 AT AIRPORT AND 2 AT ROBINSON HOUSE ON THE CAMPUS OF THE VMFA.
- VISITOR CENTERS - DURING THE YEAR, RICHMOND REGION TOURISM MANAGED TWO VISITOR CENTERS IN THE RICHMOND AREA 1 AT AIRPORT AND 2 AT ROBINSON HOUSE ON THE CAMPUS OF THE VMFA.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since July 1989.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.