The Village at Rockville Inc
Public records show a registered, tax-exempt organization in good standing.
What it says it does
TO FULFILL ITS CHRISTIAN MINISTRY THE VILLAGE OF ROCKVILLE, INC. PROVIDES AN ARRAY OF OPTIONS FOR SENIORS INCLUDING RESIDENTIAL LIVING, ALONG WITH HOME AND HEALTH CARE SERVICES WHICH ARE DESIGNED TO MEET INDIVIDUAL NEEDS.
- Income
- $45.3 million
- Spending
- $45.0 million
- Spent on programs
- 86%
- Reserves
- -27.5 months of spending
- Largest source of income
- fees for its services, 92%
- Employees
- 389
- Volunteers
- 60
- Highest pay
- $497,990, president/ceo
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Weak: 44 out of 100. Higher than 16% of charities in its peer group (human services, $10m to $100m).
Reserves
0 of 35Spendable reserves are negative: it owes or has committed more than it holds.
Debt
2 of 20It owes 96% of what it owns.
Living within its means
12 of 15Income exceeded spending by 1% of income.
Income trend
15 of 15Income rose 9% on the year before.
Spending floor
15 of 1586% of spending went to programs and raising each dollar of donations cost 0 cents.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 95 out of 100. Higher than 29% of charities in its peer group (human services, $10m to $100m).
Independent board
25 of 255 of 6 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
0 of 5Reports no independent review process for its chief executive's pay.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (4)
- $11.7 million spent. INDEPENDENT LIVING:INDEPENDENT LIVING AT THE VILLAGE AT ROCKVILLE, A NATIONAL LUTHERAN COMMUNITY, OFFERS JOYFUL SENIOR LIVING WHERE PEOPLE BELIEVE THAT LIFE IS BEST ENJOYED WITH OTHERS. RESIDENTS CAN CHOSE A FLOOR PLAN THAT BEST FITS THEIR LIFESTYLE FROM ONE AND TWO BEDROOM COTTAGE AND APARTMENT OFFERINGS, ALL OF WHICH ARE MAINTENANCE- AND WORRY-FREE. REMOVING THE HASSLE OF CHORES LEAVES RESIDENTS FREE TO SPEND THEIR TIME DOING THE THINGS THEY LOVE. ADDITIONALLY, RESIDENTS HAVE ACCESS TO HEALTH CARE, INCLUDING ASSISTED LIVING, MEMORY SUPPORT, LONG-TERM CARE AND SHORT-TERM REHAB.THE VILLAGE OF ROCKVILLE CURRENTLY OFFERS 241 RESIDENCES.
- $4.7 million spent. ASSISTED LIVING:ASSISTED LIVING RESIDENTS AT THE VILLAGE AT ROCKVILLE, A NATIONAL LUTHERAN COMMUNITY, ENJOY PRIVATE SUITES WITH JUST THE RIGHT AMOUNT OF HELP THEY NEED FROM LICENSED NURSES WHO ARE AVAILABLE 24-7. ASSISTED LIVING COMES WITH A GENEROUS PACKAGE OF AMENITIES AND OFFERS SIX LEVELS OF CARE, SO RESIDENTS ONLY PAY FOR THE LEVEL OF SERVICES THEY NEED. ADDITIONALLY, ASSISTED LIVING RESIDENTS ARE PRESENTED WITH DAILY OPPORTUNITIES TO ENHANCE THEIR PHYSICAL, INTELLECTUAL, SOCIAL AND SPIRITUAL WELL-BEING THROUGH CONNECTEDLIVING, OUR LIFE ENRICHMENT PROGRAMMING.THE VILLAGE AT ROCKVILLE PROVIDES RESIDENCY AND MEDICAL CARE AS NEEDED TO THOSE IN A 32-BED TRADITIONAL ASSISTED LIVING SETTING.THE VILLAGE AT ROCKVILLE ALSO OFFERS A SAFE AND COMFORTING PLACE FOR SENIORS WITH MEMORY CHALLENGES IN AN 18-BED ASSISTED LIVING MEMORY SUPPORT SETTING. THE VILLAGE AT ROCKVILLE UNDERSTANDS IT'S THE LITTLE DIFFERENCES AND SUBTLE CUES THAT MAKE A MEANINGFUL IMPACT IN SOMEONE'S DAY. THE MEMORY CARE PROGRAM FEATURES PRIVATE ROOMS, AND DESIGNATED AREAS FOR PERSONAL MEMORY CUES THAT ENGAGE INDIVIDUALS WITH FAMILY MEMENTOS, PERSONAL ITEMS AND PHOTOGRAPHS. THE SUITES ARE COLOR-DESIGNATED TO HELP EASE THE STRUGGLES SOME HAVE WITH DAILY NAVIGATION. ADDITIONALLY, THE PROGRAM OFFERS A SECURE MEMORY GARDEN WITH A GAZEBO AND SWING, AND A QUIET RELAXATION ROOM.
- $22.1 million spent. SKILLED NURSING:THE VILLAGE AT ROCKVILLE, NATIONAL LUTHERAN COMMUNITY'S 160 BED LONG-TERM AND SHORT TERM SKILLED NURSING CARE IS A COLLABORATIVE EFFORT THAT INVOLVES THE RESIDENT, THEIR FAMILY AND THE STAFF. CONTINUAL COMMUNICATION MOTIVATES FAMILIES TO ENTRUST THEIR LOVED ONES IN THE VILLAGE AT ROCKVILLE'S CARE.UNDER THE SKILLED NURSING BANNER IS THE PROGRAM MYPOTENTIAL REHABILITATION. THROUGH THIS PROGRAM, THE VILLAGE AT ROCKVILLE OFFERS PHYSICAL THERAPY, OCCUPATIONAL THERAPY, AND SPEECH/LANGUAGE PATHOLOGY TO GUESTS RECOVERING FROM INJURY, ILLNESS OR A PLANNED SURGERY. MYPOTENTIAL REHABILITATION IS 100% FOCUSED ON EACH INDIVIDUAL'S REHABILITATION GOALS, CREATING PERSONALIZED PLANS TO HELP THEM GAIN BACK OPTIMUM INDEPENDENCE. GUESTS' GOALS DIRECT THE EFFORTS OF THE REHAB TEAM, INCLUDING PHYSICIANS, NURSES, THERAPISTS, DISCHARGE PLANNERS, NUTRITIONISTS, A PERSONALIZED MYPOTENTIAL REHABILITATION COACH AND A CONCIERGE. MYPOTENTIAL REHABILITATION IS DESIGNED TO GET GUESTS BACK TO DOING THE THINGS THEY LOVE MOST CONFIDENTLY, EFFICIENTLY AND COMFORTABLY.BOTH PROGRAMS INCLUDE 24-HOUR VISITATION, A 24-HOUR SKILLED NURSING TEAM, PHYSICAL SERVICES ONSITE, THERAPY SPECIALIST, PASTORAL CARE, INFUSION/IV SERVICES, BARIATRIC CARE, WOUND CARE, TOTAL PARENTERAL NUTRITION, RESPIRATORY SERVICES AND HOSPICE SERVICES.SINCE ITS INCEPTION IN 1890, NO RESIDENT HAS BEEN ASKED TO LEAVE THE VILLAGE AT ROCKVILLE DUE TO DIMINISHED RESOURCES. THE COST OF BENEVOLENT CARE PROVIDED AMOUNT TO APPROXIMATELY $2,007,000 IN 2024. RESIDENTS WHO ARE UNABLE TO PAY FOR SERVICES, AT ALL LEVELS OF CARE AS NEEDED AND WHEN APPROPRIATE, ARE PROVIDED FOR WITHOUT CHARGE OR AT AMOUNTS LESS THAN ROCKVILLE'S ESTABLISHED RATES. BECAUSE THE ORGANIZATION DOES NOT PURSUE COLLECTION OF AMOUNTS DETERMINED TO BE BENEVOLENT CARE, THEY ARE NOT REPORTED AS RESIDENT SERVICE REVENUES. THE ORGANIZATION MAINTAINS RECORDS TO IDENTIFY AND MONITOR THE LEVEL OF BENEVOLENT CARE IT PROVIDES. THE ESTIMATED COSTS OF PROVIDING BENEVOLENT CARE IS BASED UPON THE DIRECT AND INDIRECT COSTS IDENTIFIED WITH THE SPECIFIC BENEVOLENT CARE PROVIDED.
- $230,106 spent. OTHER RESIDENT SERVICES
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since September 1939.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.