Consumer Brands Association
Public records raise at least one point you should look into before giving.
What it says it does
The Consumer Brands Association represents the world's leading consumer packaged goods (CPG) companies. From household products and personal care to food and beverage products, the CPG industry plays a vital role in powering the U.S. economy. The Association's mission is to champion growth and innovation for the industry whose products consumers depend on every day.
- Income
- $34.7 million
- Spending
- $29.0 million
- Employees
- 56
- Volunteers
- 0
- Highest pay
- $1.5 million, president & ceo (end 08/24)
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (4)
- Advocacy: Through this program, the Association monitors and advocates for public policy issues affecting the consumer packaged goods (CPG) industry. The Association provides a link between the CPG industry and federal and state policy makers and regulators to champion smart regulations and policies that enhance consumer safety and wellness and maintain product affordability and accessibility. Additionally, by creating a clear, compelling narrative about the industry, the Association works to change perceptions, generate stronger political and public support for the industry and shape policy for the benefit of its members and consumers. (Expenses $ including grants of $) SmartLabel: This program is a voluntary digital transparency initiative that allows consumers to find more detailed information about the products they use and consume, beyond the printed label. The initiative spans food, beverage, personal care, household, supplement, over-the counter, and pet care products.
- Industry Engagement: Through this program, the Association seeks to retain existing members, recruit new members and create a forum for gathering the most influential leaders from the consumer packaged goods industry for collaborative learnings, trend-spotting, and problem solving, all with the goal of ensuring a bright and vibrant future for the industry and the consumers served. This initiative also provides forums such as conferences, workshops and webinars to exchange industry ideas and insights.
- Regulatory Compliance: Through this program, the Association works to protect public health and assure consumer confidence in the consumer packaged goods industry and its products. The team is comprised of subject-matter experts with extensive networks within key government agencies and non-governmental organizations. Regulatory Compliance staff monitor regulatory issues affecting the consumer packaged goods industry and develop strategies to advance regulations that are science-based and protect public health through engagement with the Food and Drug Administration, Department of Agriculture, Environmental Protection Agency and the Centers for Disease Control and Prevention. This initiative also provides forums such as conferences, workshops and webinars to exchange industry ideas and insights. (Expenses $ including grants of $) SmartLabel: This program is a voluntary digital transparency initiative that allows consumers to find more detailed information about the products they use and consume, beyond the printed label. The initiative spans food, beverage, personal care, household, supplement, over-the counter, and pet care products.
- SmartLabel: This program is a voluntary digital transparency initiative that allows consumers to find more detailed information about the products they use and consume, beyond the printed label. The initiative spans food, beverage, personal care, household, supplement, over-the counter, and pet care products.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since October 1936.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.