Segd
Public records show a registered, tax-exempt organization in good standing.
What it says it does
PROMOTE AWARENESS OF OUR COMMUNITY AND ITS ROLE IN SHAPING EXPERIENCE. NURTURE DEMAND FOR DESIGN EXCELLENCE WITHIN THE BUILT ENVIRONMENT. SERVE AS A SOURCE OF EDUCATION AND INSPIRATION FOR OUR COMMUNITY. CONTINUE TO DEFINE AND REFINE OUR STANDARDS OF PRACTICE. FOSTER RELEVANT, WELL-INFORMED RESEARCH TO ENHANCE OUR KNOWLEDGE BASE. SPONSOR PEER RECOGNITION PROGRAMS THAT INSPIRE EXCELLENCE. PROMOTE COLLABORATION ACROSS MULTIPLE DESIGN DISCIPLINES. STRENGTHEN TIES WITH EDUCATIONAL PROGRAMS THAT PROVIDE THE ACADEMIC UNDERPINNINGS OF OUR FIELD.
- Income
- $1.6 million
- Spending
- $1.7 million
- Spent on programs
- 54%
- Reserves
- 4.3 months of spending
- Largest source of income
- fees for its services, 96%
- Employees
- 8
- Highest pay
- $264,284, executive di
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Fair: 57 out of 100. Higher than 30% of charities in its peer group (community improvement, $1m to $10m).
Reserves
20 of 35Spendable reserves would cover 4.3 months of spending.
Debt
10 of 20It owes 35% of what it owns.
Living within its means
4 of 15Spending exceeded income by 7% of income.
Income trend
15 of 15Income rose 0% on the year before.
Spending floor
8 of 1554% of spending went to programs and raising each dollar of donations cost 30 cents.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100. Higher than 68% of charities in its peer group (community improvement, $1m to $10m).
Independent board
25 of 2515 of 15 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (5)
- $379,006 spent. CONFERENCE AND EVENTS- SEGD OFFERS A ROBUST CALENDAR OF PROFESSIONAL DEVELOPMENT ACTIVITIES, INCLUDING PHYSICAL EVENTS, AN ACADEMIC SUMMIT AND CONFERENCE, LOCAL CHAPTER EVENTS. SEGD'S CONFERENCE IS THE GATHERING OF THE FULL BREADTH OF THE EXPERIENTIAL GRAPHIC DESIGN COMMUNITY. IT IS THE ONLY INTERNATIONAL EVENT FOCUSED ON CREATING EXPERIENCES THAT CONNECT PEOPLE AND PLACE IN THE BUILT ENVIRONMENT. THIS EVENT IS WHERE MULTIPLE DESIGN DISCIPLINES CONVERGE AND DESIGN PROFESSIONALS, VENDORS AND FABRICATORS WHO CREATE COMPELLING AND INFORMATION-RICH SPACES GO FOR INSPIRATION, EDUCATION AND NETWORKING.
- $245,948 spent. EDUCATION AND WORKSHOPS- SEGD'S EDUCATION WORKSHOPS, WEBINARS, AND COURSES SPAN A WIDE SWATH OF DESIGN PRACTICE AREAS INCLUDING BRANDED ENVIRONMENTS, EXHIBITION AND EXPERIENCE DESIGN, TECHNOLOGY AND INTERACTIVE EXPERIENCES, USER EXPERIENCE, HEALTHCARE, PRACTICE AND TECHNICAL TOPICS, WAYFINDING, ACCESSIBILITY, AND THE BUSINESS OF DESIGN.
- $164,690 spent. MEMBERSHIP- CONSISTS OF A GLOBAL MULTIDISCIPLINARY COMMUNITY OF OVER 2,000 MEMBERS FROM 35 COUNTRIES WHO PLAN, DESIGN, AND BUILD EXPERIENCES THAT CONNECT PEOPLE TO PLACE. SEGD PROVIDES OPPORTUNITIES FOR NETWORKING, KNOWLEDGE-SHARING AND CONNECTING WITH FELLOW EXPERIENTIAL GRAPHIC DESIGN PRACTITIONERS.
- $118,925 spent. OTHER PROGRAMS- SEGD PROVIDES DEAI AND ANTI-RACISM TRAINING TO ADVANCE RACIAL JUSTICE WITH OUR ORGANIZATION AND THE FIELD OF EXPERIENTIAL GRAPHIC DESIGN. STAFF, BOARD, EDUCATORS AND CHAPTER CHAIRS ARE A PART OF A MULTI- PHASE ENGAGEMENT PLAN TO BUILD AN INCLUSIVE CULTURE ACROSS LINES OF DIFFERENCE.
- OTHER PROGRAMS- SEGD PROVIDES DEAI AND ANTI-RACISM TRAINING TO ADVANCE RACIAL JUSTICE WITH OUR ORGANIZATION AND THE FIELD OF EXPERIENTIAL GRAPHIC DESIGN. STAFF, BOARD, EDUCATORS AND CHAPTER CHAIRS ARE A PART OF A MULTI- PHASE ENGAGEMENT PLAN TO BUILD AN INCLUSIVE CULTURE ACROSS LINES OF DIFFERENCE.
Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since October 2001.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.