The We Card Program Inc
Public records raise at least one point you should look into before giving.
What it says it does
THE EDUCATION AND TRAINING OF STORE OWNERS, MANAGERS, AND EMPLOYEES IN THE RETAIL INDUSTRY ABOUT THE FORMULATION AND IMPLEMENTATION OF POLICIES, INSTRUCTIONS, AND PROCEDURES TO PREVENT THE SALES OF AGE RESTRICTED PRODUCTS TO UNDERAGE INDIVIDUALS.
- Income
- $1.9 million
- Spending
- $2.2 million
- Employees
- 0
- Volunteers
- 5
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (5)
- $400,560 spent. WE CARD ONLINE TRAINING - MORE THAN 53,000 COMPLETED WE CARD ONLINE TRAIING THROUGH DIRECT-TO-INTERNET TRAINING OR VIA LICENSED TRAINING TO RETAILERS - WE CARD'S TRAINING - A 2013 AMERICAN BUSINESS AWARDS WINNER FOR A BRONZE STEVIE AWARD IN THE BEST TRAINING SITE CATEGORY - MEETS AND EXCEEDS FDA GUIDANCE FOR TOBACCO RETAILER TRAINING PROGRAMS AND INCLUDES STATE LAW INFORMATION ON PROHIBITIONS OF TOBACCO AND E-VAPOR SALES TO THOSE UNDERAGE. WE CARD HAS THREE COURSES -- ITS MAIN EMPLOYEE COURSE, A MANAGER COURSE AND A REFFRESHER COURSE.
- $485,524 spent. THIS ONLINE CATALOG SERVICE TO RETAILERS PROVIDES IN-STORE AGE CALCULATION TOOLS AND SIGNAGE ALONG WITH TRAINING MATERIALS RETAILERS USE TO COMPLIMENT THEIR WE CARD TRAINING OR THEIR INTERNAL TRAINING EFFORTS. RETAILERS PLACED MORE THAN 8,000 ORDERS FOR WE CARD MATERIALS -- FROM THE SINGLE STORE OPERATOR TO THE LARGGEST RETAIL CHAINS AND VAPE STORE OPERATORS. MAJOR CATEGORIES OF FULFILLED ITEMS INCLUDE: 36,796 TRAINING TOOLS 44,185 AGE CALCULATION TOOLS, AND 51,013 IN-STORE SIGNAGE
- $786,725 spent. SOCIAL SOURCING AWARENESS PROGRAM RAISES AWARENESS OF THE "SOCIAL SOURCING' PROBLEM OF TOBACCO AND VAPING PRODUCTS (WHERE UNDERAGE YOUTH GAIN ACCESS TO AGE-RESTRICTED PROUCTS THROUGH ADULT PURCHASES/GIVING ON BEHALF OF THOSE UNDER 21 YEARS OF AGE AND BUMMING AND BORROWING THE PRODUCTS. WE CARD'S EFFORTS WILL INCLUDE RAISING AWARENESS ON THE OVERALL ISSUE, AND SUPPORTING RETAILERS TO HELP PREVENT AND DISCOURAGE ADULT PURCHASES OF TOBACCO AND VAPING PRODUCTS ON BEHALF OF THOSE UNDERAGE WHILE ENCOURAGING ADULTS TO REFRAIN FROM BEING A SOURCE. MORE THAN 116,000 CAMPAIGN ITEMS WERE DISTRIBUTED TO RETAIL STORES
- $224,016 spent. WE CARD'S MYSTERY SHOPPING SERVICE IS AVAILABLE TO SINGLE STORE OPERATORS AND MULTIPLE STORE OPERATORS, PROVIDING AN EASY ONLINE SIGN-UP AND MANAGEMENT PORTAL TO GAUGE THE "CARDING" PERFORMANCE OF STORE EMPLOYEES USING ATTEMPTED TOBACCO, E-VAPOR OR ALCOHOL PRODUCT PURCHASE ATTEMPTS BY YOUNG LOOKING ADULTS (AGED 21+).
- WE CARD'S MYSTERY SHOPPING SERVICE IS AVAILABLE TO SINGLE STORE OPERATORS AND MULTIPLE STORE OPERATORS, PROVIDING AN EASY ONLINE SIGN-UP AND MANAGEMENT PORTAL TO GAUGE THE "CARDING" PERFORMANCE OF STORE EMPLOYEES USING ATTEMPTED TOBACCO, E-VAPOR OR ALCOHOL PRODUCT PURCHASE ATTEMPTS BY YOUNG LOOKING ADULTS (AGED 21+).
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(4) social welfare organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated November 6, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(4) social welfare organization as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since July 2000.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated November 4, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.