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Brady Center to Prevent Gun Violence

EIN 52-1285097 · Washington, DC

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood75 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

WE'RE FREEING AMERICA FROM GUN VIOLENCE.CONTINUED ON SCHEDULE OIN A COUNTRY WHERE FIREARMS OUTNUMBER PEOPLE, OUR COUNTRY'S GUN VIOLENCE EPIDEMIC REQUIRES A MULTI-PRONGED APPROACH - AND THAT'S WHAT BRADY, THE LEADING GUN VIOLENCE PREVENTION ORGANIZATION IN AMERICA, DELIVERS.INSPIRED BY THE ROADMAP BEHIND SUCCESSFUL MOVEMENTS TO CURB YOUTH SMOKING, PROMOTE SEATBELT USE, AND PREVENT DRUNK DRIVING, WE SIMILARY SEEK TO CHANGE THE CULTURE, AND CHANGE THE INDUSTRY.THIS COMBINATION IS UNIQUE IN THE GUN VIOLENCE PREVENTION MOVEMENT AND IS ESSENTIAL TO TACKLING THIS EPIDEMIC. BY FOSTERING A CULTURE OF RESPONSIBLE GUN USE AND OWNERSHIP, WE CAN FREE AMERICA FROM GUN VIOLENCE.

Income
$17.8 million
Spending
$15.7 million
Spent on programs
71%
Reserves
1.7 months of spending
Largest source of income
donations and private grants, 85%
Employees
78
Volunteers
8,505
Highest pay
$553,779, president

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 75 out of 100. Higher than 60% of charities in its peer group (crime and legal services, $10m to $100m).

  • Reserves

    10 of 35

    Spendable reserves would cover 1.7 months of spending.

  • Debt

    20 of 20

    It owes 15% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 12% of income.

  • Income trend

    15 of 15

    Income rose 39% on the year before.

  • Spending floor

    15 of 15

    71% of spending went to programs and raising each dollar of donations cost 22 cents.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100. Higher than 31% of charities in its peer group (crime and legal services, $10m to $100m).

  • Independent board

    25 of 25

    14 of 14 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (3)
  1. $7.1 million spent. PUBLIC EDUCATION AND PUBLIC HEALTH PROMOTION PROGRAMS:END FAMILY FIRE:EDUCATING AND INFORMING THE AMERICAN PUBLIC ABOUT THE DANGERS POSED BY LOADED, UNLOCKED GUNS IN THE HOME THROUGH OUR END FAMILY FIRE CAMPAIGN, A COORDINATED MARKETING CAMPAIGN CONDUCTED IN CONJUNCTION WITH THE AD COUNCIL, AND SUPPORTED BY WORLD-CLASS LEADERS IN CONTENT DEVELOPMENT, END FAMILY FIRE MESSAGING AND DELIVERY FOCUSES ON SAFE STORAGE OPTIONS AND SUPPORTS RESPONSIBLE AMERICAN GUN OWNERSHIP. CAMPAIGN MESSAGING FOCUSED INITIALLY ON THE UNINTENTIONAL SHOOTING OF EIGHT CHILDREN A DAY AND HAS SINCE SHIFTED TO INCLUDE THE 64 LIVES LOST ON AVERAGE EVERY DAY TO GUN SUICIDE, SPECIFICALLY AMONGST THE VETERAN COMMUNITY. BRADY ALSO WORKS WITH A RANGE OF MEDICAL AND SOCIAL SERVICE ORGANIZATIONS TO ADVANCE THE MESSAGE OF END FAMILY FIRE AND ENSURE THAT PARENTS, CHILDREN, AND CAREGIVERS UNDERSTAND THE DANGERS OF UNSECURED GUNS IN THE HOME.A CORNERSTONE OF OUR END FAMILY FIRE CAMPAIGN, ASKING SAVES KIDS (ASK), IS AMPLIFIED BY THE AMERICAN ACADEMY OF PEDIATRICS, THE NATIONAL PTA, AND A RANGE OF MEDICAL AND SOCIAL SERVICE ORGANIZATIONS TO ENSURE THAT PARENTS, CHILDREN AND CAREGIVERS UNDERSTAND THE DANGERS OF UNSECURED GUNS IN THE HOME AND THE SIMPLE STEPS THAT CAN BE TAKEN TO STOP THE PREVENTABLE TRAGEDIES OF "FAMILY FIRE" THAT HAPPEN EVERY DAY.RED, BLUE, AND BRADY PODCAST: RED, BLUE, AND BRADY EXAMINES CURRENT EVENTS AND SHARES PERSONAL NARRATIVES IN ITS EXPLORATION OF AMERICA'S EPIDEMIC OF FIREARM INJURIES AND DEATHS HAS BEEN INSTRUMENTAL IN INSTRUCTING THE GENERAL PUBLIC ABOUT THE ROOTS AND SOLUTIONS OF GUN VIOLENCE IN OUR COUNTRY. WE DISCUSS THE HISTORY OF AMERICA'S GUN VIOLENCE EPIDEMIC, AND WHAT INDIVIDUALS, COMMUNITIES, AND ORGANIZATIONS CAN DO TO REDUCE THE LIVES LOST AND IMPACTED EVERY YEAR. WITH OVER 137,414 UNIQUE LISTENERS AND MORE THAN 68,000 HOURS OF CONTENT CONSUMED IN ITS FIRST 2 YEARS, AMERICANS ARE FINDING RED, BLUE, AND BRADY A RELIABLE SOURCE OF INFORMATION ON A CRITICAL ISSUE.
  2. $2.3 million spent. LEGAL ENFORCEMENT:OUR LEGAL TEAM HAS LED THE GUN VIOLENCE PREVENTION MOVEMENT IN LANDMARK VICTORIES ON BEHALF OF GUN VIOLENCE VICTIMS FOR MORE THAN THIRTY YEARS REPRESENTING FAMILIES OF SLAIN CHILDREN, DOMESTIC VIOLENCE VICTIMS, POLICE OFFICERS SHOT IN THE LINE OF DUTY, ENTIRE COMMUNITIES, AND MANY OTHER PLAINTIFFS. THROUGH LITIGATION, WE CHALLENGE LAWS THAT PUT AMERICANS AT GREATER RISK, AND WE TARGET SOURCES OF CRIME GUNS BY SUING GUN DEALERS WHO DON'T FOLLOW THE LAW AND ESTABLISHED BEST PRACTICES WHEN SELLING GUNS. ADDITIONALLY, BRADY'S LEGAL TEAM STEPS IN WHEN THE AMERICAN PUBLIC'S SAFETY IS THREATENED AS A WHOLE, SUCH AS THE THREAT OF WIDESPREAD CREATION OF 3D PRINTED GUNS, GHOST GUNS, AND OTHER EMERGING, AND AS YET UNIDENTIFIED, DANGERS TO THE PUBLIC.CRIME GUNS INITIATIVE:BRADY'S COMBATING CRIME GUNS INITIATIVE AIMS TO REDUCE GUN VIOLENCE IN IMPACTED COMMUNITIES BY STEMMING THE FLOW OF CRIME GUNS INTO THOSE COMMUNITIES, FREQUENTLY FROM DEALERS OUTSIDE THEIR CITY OR EVEN THEIR OWN STATE. THE BURDEN OF ENDING GUN VIOLENCE SHOULD NOT REST SOLELY ON THE COMMUNITIES MOST IMPACTED. A COMPREHENSIVE APPROACH TO ENDING GUN VIOLENCE ADDRESSES THE SUPPLY SIDE, SPECIFICALLY THE GUN INDUSTRY AND THE MINORITY OF IRRESPONSIBLE DEALERS WHO ARE CONTRIBUTING TO AND PROFITING FROM GUN VIOLENCE. THE COMBATING CRIME GUNS INITIATIVE RELIES ON A THREE-PRONGED STRATEGY OF EDUCATION, IDENTIFICATION, AND REFORM TO SHIFT FOCUS ON THE UPSTREAM SOURCE OF CRIME GUNS, RATHER THAN THE INDIVIDUALS THAT PERPETRATE CRIME. THE COMBATING CRIME GUNS INITIATIVE ENGAGES WITH COMMUNITIES ON EACH OF THESE PRONGS IN ORDER TO BRING SUPPLY-SIDE SOLUTIONS TO THEIR CITIES AND STATES. AT THE NATIONAL LEVEL, THE COMBATING CRIME GUNS INITIATIVE PURSUES EFFORTS FOR INCREASED DATA TRANSPARENCY ABOUT THE SOURCES AND PATHS OF TRAFFICKED FIREARMS AND GOVERNMENT OVERSIGHT OF THE FIREARMS INDUSTRY, AS WELL AS PURSUING PROGRAMS WITH LAW ENFORCEMENT AND PRIVATE SECTOR COMPANIES AIMED TO REDUCE THE FLOW OF TRAFFICKED FIREARMS INTO IMPACTED COMMUNITIES.
  3. $1.7 million spent. GRASSROOTS ORGANIZING:OUR GRASSROOTS NETWORK OF ACTIVISTS AND SURVIVORS ACROSS THE COUNTRY, WHO WORK WITHIN THEIR OWN STATES ON KEY PRIORITIES AND COLLECTIVELY ON NATIONAL ISSUES, SUPPORTED BY BRADY, ARE KEY DRIVERS OF BRADY'S MESSAGE AND INFLUENCE, LENDING THEIR VOICE, CRITICAL CONNECTIONS, KNOW-HOW, AND CAPABILITY TO OUR PROGRAMS AT THE LOCAL AND STATE LEVELS. THEY HAVE BEEN PARTICULARLY SUCCESSFUL IN ENGAGING LOCAL ORGANIZATIONS OUTSIDE THE GUN VIOLENCE PREVENTION SPACE TO ENGAGE WITH AND PROMOTE BRADY INITIATIVES IN THEIR SPECIFIC AREAS.

Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated September 30, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated September 10, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending June 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since July 1988.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated September 7, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 7, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.