Greater Public
Public records show a registered, tax-exempt organization in good standing.
What it says it does
Through bold leadership, Greater Public (GP) inspires and empowers public media organizations to advance their missions by ensuring a sustainable financial future.
- Income
- $7.2 million
- Spending
- $5.6 million
- Spent on programs
- 89%
- Reserves
- 7.6 months of spending
- Largest source of income
- fees for its services, 79%
- Employees
- 8
- Volunteers
- 12
- Highest pay
- $328,783, president & ceo
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Financial health
Good: 89 out of 100.
Reserves
28 of 35Spendable reserves would cover 7.6 months of spending.
Debt
16 of 20It owes 15% of what it owns.
Living within its means
15 of 15Income exceeded spending by 23% of income.
Income trend
15 of 15Income rose 28% on the year before.
Spending floor
15 of 1589% of spending went to programs and raising each dollar of donations cost 13 cents.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Governance
Strong: 100 out of 100.
Independent board
25 of 2512 of 13 voting board members are independent.
Conflict of interest policy
15 of 15Has a written conflict of interest policy.
Whistleblower policy
8 of 8Has a written whistleblower policy.
Record keeping policy
7 of 7Has a written policy on keeping and destroying records.
Board minutes
5 of 5Keeps minutes of board meetings.
Board sees the tax return
10 of 10Gave the board a copy of this return before filing it.
Pay set independently
5 of 5Sets its chief executive's pay through independent review and comparison.
Independent check of accounts
15 of 15Its accounts were audited by an independent accountant.
No reported misuse
10 of 10Reports no diversion of assets, excess benefits or loans to insiders.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (4)
- $2.8 million spent. Membership Education and Promotion: The purpose of the Program is to educate public media organizations on fundraising best practices; to develop, research and implement fundraising trends; and to utilize proven fundraising techniques in direct-mail solicitations in furtherance of GP's mission. This program aims to eliminate significant barriers, such as financial costs and minimum quantity requirements, that prevent public media organizations from obtaining access to expertise, best practices, and proven fundraising techniques. The program currently serves 68 public media organizations, and participation is voluntary.
- $1.1 million spent. Public Media Development and Marketing Conference (PMDMC): The Public Media Development and Marketing Conference is an annual event that brings together professionals and organizations in the public media industry to discuss current issues, share best practices, and explore innovative ideas for development and marketing strategies. This conference provides a valuable opportunity for attendees to network with peers and learn from experts in the field.
- $850,560 spent. Membership Roundtables: Greater Public continued to offer roundtables and implementable tools that focus on the needs of public media stations by size and programming as well as discipline. A cohort of roundtables were provided for corporate support, sustaining membership management, mid-level/major/planned giving, and digital fundraising.
- $172,646 spent. Greater Public continued to offer training programs for new corporate support professionals to help them successfully begin their jobs; a station mid-level leadership training program with a focus on providing tools and honing skills to enhance inclusiveness at public media organizations, and a new Digital Ads for Fundraising training program where participants can learn new ideas and strategies to improve the reach of their digital ads, create cutting edge campaigns and advance into video ads.
Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Passed.
On the IRS list of organizations eligible to receive tax-deductible contributions.
Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending December 2024.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since October 1983.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.