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Media Impact International

EIN 47-2353723 · Keller, TX

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood75 out of 100GovernanceGood89 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

To identify, assess, and come alongside partner ministries to strategically increase their media impact.

Income
$2.5 million
Spending
$2.3 million
Spent on programs
89%
Reserves
2.5 months of spending
Largest source of income
donations and private grants, 100%
Employees
5
Volunteers
14
Highest pay
$166,667, president & ceo

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 75 out of 100. Higher than 58% of charities in its peer group (education, $1m to $10m).

  • Reserves

    10 of 35

    Spendable reserves would cover 2.5 months of spending.

  • Debt

    20 of 20

    It owes 3% of what it owns.

  • Living within its means

    15 of 15

    Income exceeded spending by 7% of income.

  • Income trend

    15 of 15

    Income rose 24% on the year before.

  • Spending floor

    15 of 15

    89% of spending went to programs and raising each dollar of donations cost 2 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Good: 89 out of 100. Higher than 56% of charities in its peer group (education, $1m to $10m).

  • Independent board

    25 of 25

    4 of 5 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    0 of 5

    Reports no independent review process for its chief executive's pay.

  • Independent check of accounts

    9 of 15

    Its accounts were reviewed or compiled by an independent accountant, but not audited.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $2.1 million spent. As of 2024, MII services had been provided to over 300 international ministries, allowing MII to further its mission through the equipping with best practices for these ministries. By the end of 2024, more than 1,300 individuals had enrolled in MIIs online education, nearly 2,500 attended one of MIIs 167 Online Churches, and over a million different individuals contacted one of MIIs eight, third-party follow-up centers. At years end (2024), MII had eight media response/follow-up centers -- Arab World, India, Pakistan. Turkey. Central Asia, South Africa, Sub-Saharan Africa, and Farsi language. Over 50 ministries were relying on these centers to support their media, outreach efforts. Constant change in the realm of digital media continues to accelerate and the average ministry struggles to keep pace. MII uses a growing team of Christian consultants who are recognized as industry experts to help ministries develop customized strategies and to introduce them to new processes, technology, and best practices. That allows them to confidently use social media for the work of their ministries. MII has Indigenous Training Divisions in MENA, Pakistan, and India. By the end of 2024, MIIs indigenous Trainer-coaches had trained over 200 ministries without any western personnel. In 2024, MII used its experience and its best-in-class trainers/researchers to conduct its Thought Leadership initiative featuring webinars, weekly instructional articles, and Natchi Lazarus weekly Vlog. User participation is more than twice expectations. MII clients find the learning experiences prove to be informative and practical. They appreciate the practical approaches to the training, as opposed to theory or idea sessions. MII continues to build on the successes and learning of its first ten years. The services MII has provided since its inception continue to be refined, while new services and training options are considered. Exploring, developing, and introducing the right tools and services for ministries using media to do their work makes MII increasingly valuable to those it serves.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since January 2016.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.