Skip to the page content
Your donations
Passes our checks

Helping Mamas Inc

EIN 47-1381339 · Duluth, GA

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthWeak45 out of 100GovernanceStrong95 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

HELPING MAMAS CONNECTS HELPING MAMAS TO MAMAS NEEDING HELP. OUR VISION IS TO BE THE BABY SUPPLY BANK OF METRO ATLANTA AND BEYOND.

Income
$4.1 million
Spending
$4.6 million
Spent on programs
82%
Reserves
2.3 months of spending
Largest source of income
donations and private grants, 89%
Employees
20
Volunteers
5,236
Highest pay
$135,088, ceo

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Weak: 45 out of 100. Higher than 13% of charities in its peer group (human services, $1m to $10m).

  • Reserves

    10 of 35

    Spendable reserves would cover 2.3 months of spending.

  • Debt

    16 of 20

    It owes 25% of what it owns.

  • Living within its means

    4 of 15

    Spending exceeded income by 13% of income.

  • Income trend

    0 of 15

    Income fell 32% on the year before.

  • Spending floor

    15 of 15

    82% of spending went to programs and raising each dollar of donations cost 9 cents.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 95 out of 100. Higher than 60% of charities in its peer group (human services, $1m to $10m).

  • Independent board

    25 of 25

    14 of 15 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    0 of 5

    Reports no independent review process for its chief executive's pay.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (1)
  1. $3.8 million spent. HELPING MAMAS IS A NONPROFIT BABY SUPPLY AND PERIOD PRODUCT BANK HEADQUARTERED IN DULUTH, GEORGIA. THE ORGANIZATION COLLECTS, PURCHASES, AND DISTRIBUTES ESSENTIAL ITEMS -- INCLUDING DIAPERS, WIPES, CAR SEATS, AND PACK-AND-PLAYS-- FOR CHILDREN FROM BIRTH THROUGH AGE 12. THESE ITESMS ARE NOT COVERED BY PUBLIC ASSISTANCE PROGRAMS BUT ARE NECESSARY FOR CHILD HEALTH, CHILDCARE PARTICIPATION, PARENTAL EMPLOYMENT. WORKING THROUGH A NETWORK OF MORE THAN 150 PARTNER AGENCIES ACROSS GEORGIA AND TENNESSEE-- INCLUDING SCHOOLS, HEALTH DEPARTMENTS, SHELTERS, AND SOCIAL SERVICE ORGANIZATIONS-- HELPING MAMAS ENSURES FAMILIES HAVE ACCESS TO BASIC NECESSITIES. THE ORGANIZATION HAS SERVED OVER 160,000 INDIVIDUALS AND DISTRIBUTES MILLIONS OF ESSENTIAL ITEMS ANNUALLY. HELPING MAMAS ALSO ADDRESSES PERIOD POVERTY BY PROVIDING MENSTRUAL HYGIENE PRODUCTS TO WOMEN AND GIRLS, REDUCING MISSED SCHOOL AND WORK DUE TO LACK OF ACCESS. THE ORGANIZATION EXPANDS ACCESS THROUGH COMMUNITY-BASED DISTRIBUTION, INCLUDING PARTNER-LED AND MOBILE EVENTS IN UNDERSERVED AREAS, HELPING REDUCE TRANSPORTATION AND ACCESS BARRIERS.

Source: Form 990 for the year ending December 31, 2025, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2025.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since September 2014.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.