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Healthy Minds Innovations Inc

EIN 47-1196006 · Madison, WI

Public records show a registered, tax-exempt organization in good standing.

LegitimacyPassesRegistration and standingFinancial healthGood74 out of 100GovernanceStrong100 out of 100Impact evidenceDescribes programsHow well its results are evidenced

What it says it does

TRANSLATING SCIENCE INTO TOOLS TO CULTIVATE WELLBEING.

Income
$1.8 million
Spending
$1.8 million
Spent on programs
68%
Reserves
19.6 months of spending
Largest source of income
fees for its services, 54%
Employees
22
Volunteers
9
Highest pay
$262,689, chief executive officer

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Financial health

Good: 74 out of 100.

  • Reserves

    35 of 35

    Spendable reserves would cover 19.6 months of spending.

  • Debt

    16 of 20

    It owes 24% of what it owns.

  • Living within its means

    8 of 15

    Spending exceeded income by 2% of income.

  • Income trend

    0 of 15

    Income fell 62% on the year before.

  • Spending floor

    15 of 15

    68% of spending went to programs and raising each dollar of donations cost 8 cents.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Governance

Strong: 100 out of 100.

  • Independent board

    25 of 25

    9 of 10 voting board members are independent.

  • Conflict of interest policy

    15 of 15

    Has a written conflict of interest policy.

  • Whistleblower policy

    8 of 8

    Has a written whistleblower policy.

  • Record keeping policy

    7 of 7

    Has a written policy on keeping and destroying records.

  • Board minutes

    5 of 5

    Keeps minutes of board meetings.

  • Board sees the tax return

    10 of 10

    Gave the board a copy of this return before filing it.

  • Pay set independently

    5 of 5

    Sets its chief executive's pay through independent review and comparison.

  • Independent check of accounts

    15 of 15

    Its accounts were audited by an independent accountant.

  • No reported misuse

    10 of 10

    Reports no diversion of assets, excess benefits or loans to insiders.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Impact evidence

Describes programs. Its tax return describes what it does but we have found no measurable results in it.

Programs described in its return (5)
  1. $468,830 spent. HEALTHY MINDS@WORK IS AN INNOVATIVE PROGRAM THAT TEACHES INDIVIDUAL SKILLS THAT FOSTER AN ORGANIZATIONAL CULTURE OF ENGAGEMENT AND SUCCESS, SUPPORTING EMPLOYEES AND LEADERS IN ADDRESSING THE UNIQUE CHALLENGES FACING NEXT-STAGE ENTERPRISES. DURING JULY - DECEMBER 2024, HMI TRANSITIONED TO A NEW SERVICES MODEL TO REPLACE THE MOBILE APP-BASED ENTERPRISE PRODUCT. OUR NEW MODEL, WELLBEING SCIENCE SERVICES (WBSS), SEEKS TO APPLY THE SCIENCE AND PRACTICE OF WELLBEING TO PROBLEMS AND CHALLENGES ON A CASE-BY-CASE BASIS. THIS ALIGNS WELL WITH OUR ORGANIZATIONAL SCALE AND SKILLS AND ALLOWS US TO CREATE LARGE-SCALE IMPACT THROUGH A SMALL NUMBER OF DEEPER PARTNERSHIPS AND COLLABORATIONS.REVENUES IN THIS PERIOD WERE GENERATED FROM EXPIRING HEALTHY MINDS @WORK CONTRACTS AND FROM THE NEW SERVICES MODEL. WE DEVELOPED A TRAINING COURSE FOR THE EDUCATION MARKET THAT DELIVERS SKILL TRAINING IN VIDEO, AUDIO AND TEXT MEDIA. WE EXPANDED OUR INTERVENTION FOR HIGHER EDUCATIONAL STUDENT USE DEPLOYING IT MORE WIDELY IN UNIVERSITY CAMPUS SETTINGS IN THE US AND MEXICO, SEEING AN 8% INCREASE IN STUDENT WELLBEING MEASURES. IN ADDITION TO SPEAKING ENGAGEMENTS, WE ALSO LAUNCHED A PROJECT TO ASSESS THE WELLBEING OF GUESTS BEFORE AND AFTER A STAY AT A WELLBEING SPA TO DEEPEN THE UNDERSTANDING OF THE IMPACT OF VARIOUS TYPES OF INTERVENTIONS OVER TIME.
  2. $585,551 spent. THE HEALTHY MINDS PROGRAM OFFERS CUSTOM CONTENT AND CONSULTING TO CORPORATE, EDUCATIONAL, AND RESEARCH CLIENTS THROUGH MOBILE MEASURES OF WELL-BEING, A SUITE OF TOOLS IMPLEMENTED ON A MOBILE DEVICE THAT MEASURE THE FOUR KEY CONSTITUENTS OF WELL-BEING, BASED ON A COMPREHENSIVE NEUROSCIENTIFICALLY GROUNDED FRAMEWORK: AWARENESS, CONNECTION, INSIGHT, AND PURPOSE. THE HEALTHY MINDS PROGRAM APP IS ALSO AVAILABLE FREELY WORLDWIDE TO INDIVIDUALS TO TEACH AND MEASURE THE SKILLS OF MENTAL WELL-BEING.DURING THIS PERIOD, HMI ALSO MAINTAINED THE HEALTHY MINDS RESEARCH PLATFORM, A MOBILE-FRIENDLY WEB PLATFORM THAT DELIVERS PERSONALIZED ACTIVITIES AND VALIDATED MEASURES TAILORED TO AN INDIVIDUAL'S NEEDS. THE PLATFORM IS DESIGNED TO INTAKE RICH DATASETS - INCLUDING FACIAL EXPRESSION, VOCAL UTTERANCES, AND GEOGRAPHICAL LOCATION - TO DELIVER THE RIGHT INTERVENTION TO THE RIGHT PERSON AT THE RIGHT TIME. THIS NEW WEB-BASED PLATFORM CAN BE USED FOR CONDUCTING RESEARCH, TEACHING AND MEASURING SKILLS OF WELL-BEING, AND IS DESIGNED TO BE MORE FLEXIBLE AND ACCESSIBLE TO MORE PEOPLE. THE PLATFORM ALSO ALLOWS FOR EASIER TAILORING OF SERVICES AND CAN BE SET UP TO PROVIDE A PERSONALIZED EXPERIENCE, DESIGNED TO INCREASE ENGAGEMENT AND IMPACT. IN ADDITION, THE PLATFORM IS SIMPLER AND MORE EFFICIENT TO MAINTAIN.
  3. $147,258 spent. THE HEALTHY MINDS DIRECT-TO-CONSUMER (D2C) PROGRAM BRINGS THE SCIENCE OF EMOTIONAL WELL-BEING DIRECTLY TO INDIVIDUALS THROUGH ACCESSIBLE, RESEARCH-BASED DIGITAL EXPERIENCES. A CENTRAL PART OF THIS EFFORT IS THE EMOTIONAL STYLES QUIZ (ESQ), A FREE ONLINE TOOL THAT INTRODUCES PEOPLE TO THEIR UNIQUE "EMOTIONAL STYLE" ACROSS SIX DIMENSIONS OF WELL-BEING: RESILIENCE, OUTLOOK, SOCIAL INTUITION, SELF-AWARENESS, SENSITIVITY TO CONTEXT, AND ATTENTION. SINCE ITS INITIAL LAUNCH, MORE THAN 24,000 PEOPLE HAVE TAKEN THE QUIZ TO BETTER UNDERSTAND THEIR EMOTIONAL STRENGTHS AND AREAS FOR GROWTH.IN 2024, HEALTHY MINDS INNOVATIONS (HMI) CONDUCTED EXTENSIVE USER RESEARCH AND TESTING TO IMPROVE THE ESQ EXPERIENCE, FOCUSING ON CLEARER QUESTION DESIGN, AN INVITING WELCOME EXPERIENCE, MORE MEANINGFUL RESULTS VISUALIZATIONS, AND SMOOTHER TECHNICAL PERFORMANCE. THE UPCOMING DECEMBER 2025 RELEASE WILL FEATURE A FULLY REBRANDED USER INTERFACE, EXPANDED PERSONALIZATION, AND SEAMLESS INTEGRATION WITH THE NEW HEALTHY MINDS WEBSITE. THE REDESIGNED ESQ WILL CONTINUE TO BE OFFERED FREE OF CHARGE AS A KEY ENTRY POINT TO THE HEALTHY MINDS ECOSYSTEM, HELPING TO EXPAND ACCESS TO WELL-BEING SCIENCE FOR AUDIENCES WORLDWIDE.IN ADDITION TO THE QUIZ, HMI ALSO LAUNCHED A NEW ONLINE COURSE FOR MANAGERS, TRUST STARTS WITH YOU: THE SKILL OF SELF-AWARENESS, WHICH INTRODUCES SELF-AWARENESS AS A CORE LEADERSHIP SKILL FOR BUILDING TRUST AND FOSTERING TEAM WELL-BEING. GROUNDED IN THE ACIP FRAMEWORK (AWARENESS, CONNECTION, INSIGHT, AND PURPOSE), THE COURSE TEACHES MANAGERS HOW TO STAY GROUNDED AND RESPOND SKILLFULLY UNDER PRESSURE THROUGH A SHORT, SCIENCE-BASED CURRICULUM INCLUDING A TEACHING VIDEO, GUIDED PRACTICE, AND EVERYDAY STRATEGIES. TOGETHER, THESE OFFERINGS EXTEND HMI'S MISSION TO TRANSLATE THE SCIENCE OF WELL-BEING INTO SCALABLE, EVIDENCE-BASED TOOLS THAT EMPOWER INDIVIDUALS AND LEADERS TO CULTIVATE HEALTHIER MINDS AND COMMUNITIES.
  4. $19,113 spent. THE LOKA INITIATIVE CONTRIBUTES TO WELL-BEING BY SUPPORTING FAITH-LED ENVIRONMENTAL EFFORTS LOCALLY AND AROUND THE WORLD. A NEW ONLINE COURSE CALLED "PSYCHOLOGY OF DEEP RESILIENCE; ADDRESSING ECOANXIETY AND CLIMATE DISTRESS FOR INDIVIDUAL, SOCIAL AND ECOLOGICAL WELL-BEING" LAUNCHED IN SUMMER 2024 THROUGH THE ONLINE LEARNING PLATFORM EDX. THE 4-PART PROGRAM IS DESIGNED TO HELP PARTICIPANTS MEET ENVIRONMENTAL AND CLIMATE CRISES WITH COURAGE, DETERMINATION AND A FIERCE RECLAMATION OF COMMUNAL JOY. THE COURSE IS AVAILABLE ON A ROLLING BASIS, IN 70+ COUNTRIES. TO DATE OVER 1K PEOPLE HAVE REGISTERED FOR THE COURSE. LOKA ALSO LAUNCHED A FILM PROJECT IN PARTNERSHIP WITH BRAVEBIRD, A LOCAL, INDIGENOUS, FEMALE-OWNED FILM COMPANY AND A TEAM OF NATIVE AND INDIGENOUS LEADERS. THE FILM FOCUSES ON INDIGENOUS WISDOM AND TRADITIONAL ECOLOGICAL KNOWLEDGE IN WISCONSIN.
  5. $56 spent. SPEAKING ENGAGEMENTS ENGAGE A CRITICAL MASS OF PEOPLE WHO EMBRACE PRACTICES THAT CULTIVATE WELL-BEING AND INSPIRE A GLOBAL SHIFT TOWARD A KINDER, MORE COMPASSIONATE WORLD.

Source: Form 990 for the year ending December 31, 2024, filed with the Internal Revenue Service. Rating method 2026.2. How we rate

Legitimacy checks

  1. Is it registered with the IRS? Passed.

    Listed in the IRS master file of tax-exempt organizations as a 501(c)(3) charitable organization.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  2. Has the IRS revoked its tax-exempt status? Passed.

    Not on the IRS automatic revocation list.

    Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.

  3. Are donations tax-deductible? Passed.

    On the IRS list of organizations eligible to receive tax-deductible contributions.

    Source: Publication 78 data: organizations eligible for tax-deductible contributions, Internal Revenue Service, file dated October 13, 2026.

  4. Is it keeping up with its IRS filings? Passed.

    Most recent return on file covers the year ending December 2024.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  5. How long has it been tax-exempt? Passed.

    Recognized by the IRS since February 2016.

    Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.

  6. Is it in good standing with state regulators? Passed.

    Not on California's list of charities barred from soliciting. Other states are not yet checked.

    Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.

Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.