Williamette Valley Vistors Association
Public records raise at least one point you should look into before giving.
What it says it does
THE WILLAMETTE VALLEY VISITORS ASSOCIATION (WVVA) IS A REGIONAL DESTINATION MANAGEMENT ORGANIZATION FOCUSED ON PROMOTING RESPONSIBLE TOURISM AND REGIONAL ECONOMIC WELL-BEING THAT BENEFITS RESIDENTS AND VISITORS ALIKE. OUR MISSION IS TO ENHANCE THE REGION'S VITALITY BY CULTIVATING AUTHENTIC EXPERIENCES TO SUPPORT LOCAL COMMUNITIES, ENSURING THE WILLAMETTE VALLEY'S LONG-TERM RESILIENCE. WE ARE DEDICATED TO FOSTERING THE PROSPERITY OF THE WILLAMETTE VALLEY AS A WELCOMING AND INCLUSIVE YEAR-ROUND DESTINATION.
- Income
- $1.3 million
- Spending
- $1.1 million
- Employees
- 5
- Volunteers
- 12
- Highest pay
- $49,158, prev. exec.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Financial health
We do not score finances when yearly spending is very small or the return has too little detail. The ratios stop meaning much at that size.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Governance
This return does not answer enough of the governance questions to score.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Impact evidence
Describes programs. Its tax return describes what it does but we have found no measurable results in it.
Programs described in its return (3)
- ACTIVELY PROMOTE THE WILLAMETTE VALLEY AS A DESTINATION THROUGH CREATIVE MARKETING STRATEGIES THAT BOOST VISITOR AND CONVENTION SPENDING WHILE SUPPORTING THE AREA'S WINE, CULINARY, RECREATION, SPORTS, AND MEETING INDUSTRIES, AND PROVIDING RESOURCES FOR BOTH VISITORS AND THE COMMUNITY.
- PROVIDE STATEGIC INVESTMENT FUNDING FOR COMMUNITY BASED TOURISM DEVELOPMENT.
- SUPPORT THE TOURISM INDUSTRY THROUGH EDUCATION, WORKSHOPS, GRANTS, APPLICATION SUPPORT AND WORKFORCE DEVELOPMENT.
Source: Form 990 for the year ending June 30, 2025, filed with the Internal Revenue Service. How we rate
Legitimacy checks
Is it registered with the IRS? Passed.
Listed in the IRS master file of tax-exempt organizations as a 501(c)(6) business league.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Has the IRS revoked its tax-exempt status? Passed.
Not on the IRS automatic revocation list.
Source: Automatic revocation of exemption list, Internal Revenue Service, file dated October 13, 2026.
Are donations tax-deductible? Caution.
The IRS master file records contributions to this 501(c)(6) business league as not deductible.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it keeping up with its IRS filings? Passed.
Most recent return on file covers the year ending June 2025.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
How long has it been tax-exempt? Passed.
Recognized by the IRS since May 2014.
Source: Exempt Organizations Business Master File, Internal Revenue Service, file dated October 13, 2026.
Is it in good standing with state regulators? Passed.
Not on California's list of charities barred from soliciting. Other states are not yet checked.
Source: May Not Operate or Solicit for Charitable Purposes list, California Attorney General, Registry of Charities and Fundraisers, file dated October 21, 2026.
Ratings and checks are our reading of public records, using the published method. They are not a statement about anyone's honesty. If you work for this organization, you can send corrections or results, confirm you want gifts through Veridonate, or ask to be removed from giving.